Does payment options on your website impact conversions

After all, if your customers can’t pay for the products and services they want to buy, they’re going to go elsewhere. According to PPRO, 44% of customers in the UK will abandon a purchase if their payment method of choice isn’t available. And this figure only increases with younger Millennial and Gen Z shoppers. The big question is… which payment method should you add to your site?

Latest approach to Calculate and Improve your Website ROI

Just like when you were in school and wanted to know how well you did on a big exam, you want to know how well your website and digital marketing efforts are faring. While you can’t grade your efforts based on a concrete A-F scale (though that would be nice, wouldn’t it?), you can calculate your return on investment (ROI).

Your website ROI is an important key performance indicator (KPI) that shouldn’t be overlooked — it can give you valuable insight into your website that can be used to your advantage.

How Conversion rate tactics can improve eCommerce business growth

Every eCommerce business knows about conversion rate optimisation (CRO). It is widely understood to be the most important factor in giving consumers consistently outstanding online shopping experiences, increasing brand integrity and boosting sales. Yet according to studies, only around 22% of businesses say that they are satisfied with their webstore’s conversion rate performance. Given the importance of effective CRO, why are so many eCommerce businesses dissatisfied?

7 Ways AI is Revolutionizing Content Creation

Artificial intelligence and machine learning have proven their worth in digital marketing. But will they steal the jobs of content writers?

While that may be a far-fetched question, marketers can improve the quality of content creation using AI.

Statista estimates that by 2025, the total data creation will grow to more than 180 zettabytes globally. And AI and ML will certainly play their role in this content creation.

Everything You Need to Know About AI and Customer Experience

According to a study by Microsoft, 95% of all customer interactions will be driven by artificial intelligence (AI) by 2025. Businesses from start-ups to large enterprises increasingly use AI solutions on the customer journey at all touchpoints.

The focus is on delivering a reimagined customer experience and an integrated and personal end-to-end experience.