To understand their relationship with buyers, we began by creating marketing personas so that we could understand the people they were talking to and what their goals were. We also preformed research on shopping trends in the US to know our consumers better because (ultimately) buyers want a brand that presents itself well to their target. This research led to the development of our brand strategy and the branding standards guide that followed. They needed a site that would grow with them, and which would allow them to update and add to with ease, allowing them to market the homes more effectively and effortlessly. 

With a brand personality built on inventiveness, vibrancy, honesty, and excellence, we needed to create brand assets and messaging that matched the strategy for the DiLuigi’s brand. This included a new website, new brochures, product catalogs, product labels, and much more. All of these deliverables were focused on presenting more of a fresh, current, human element that conveyed how real and trustworthy they are. At the end of the day, when you’re enjoying foods from DiLuigi, you’re tasting honesty.