Starting with the basics, we helped Wicked Gummy Co. develop their WordPress site, integrating a range of useful apps to ensure the site met all relevant requirements.

Carrying out extensive, in-depth keyword research for the brand alongside taking a deep dive into what their competitors were doing with SEO, we optimised Wicked Gummy Co.’s website for the top search terms in the market – invisibility was not an option.

In collaboration with their team, we went on to create a sophisticated performance marketing strategy designed to direct the most relevant traffic to the site using paid Facebook and PPC advertising, which included Google and Dynamic Search Ads (DSA), placed to target users further down the sales funnel.

In a nutshell? A complex and comprehensive performance marketing strategy, researched, implemented and optimized carefully with adjustments made based on initial results. No stone was left unturned in creating a unique and instantly recognizable online presence for an ambitious startup with challenging goals.