Vegums started with two friends: John and Abdul, both plant-based working pharmacists.they decided to use their pharmacological expertise and research non-animal vitamin ingredients to develop the ideal multivitamin for a vegan and plant-based lifestyle. .Most eCommerce brands are leveraging multi-channel marketing to achieve results, but how many can say they do omnichannel? The ability to remove channel silo’s and create joined-up acquisition across Search, Social & Email, consistent brand messaging across all customer touchpoints and combined reporting which utilises sophisticated attribution modelling.