Whizzystack

 
google search marketinG

Be where your customers are.

Get in front of your customers wherever they are online

 

 

 
search engine marketing
Google ads – premier partners 

We all know what Google Ads are but where do they fit into your wider marketing plans? Many businesses & marketers look at Google Ads and SEO in silo. Why pay for clicks when you already rank high organically? Why not use Google Ads to plug the gaps while you grow your SEO for specific search terms? A fluid approach across SEO and Google Ads means we only spend budget on necessary searches, or where organic rankings were below Google page 1. Nothing ground-breaking, just joined-up thinking..

Google search

With over 246 million unique visitors and 3.5 billion interactions taking place on Google daily, having a strategy to rank in front of the right people for the right keywords is crucial. No one likes wasting money, and no one likes sitting on page 10 of Google while their competitors bring in sales and leads on page 1.

Google shopping

A hugely competitive space, Google Shopping accounts for 82% of retail search ad spend in the UK alone. Given the saturation of this ad space its never been more important to optimise ads for competitive advantage. Our specialists are ahead of the curve and know what it takes to lower Cost Per Acquisition.

Google display network

YouTube is one of the most cost effective ways to advertise online and while Google Shopping and Search Ads help potential customers find products online, many users turn to YouTube to help them decide what they should be buying. We’ll make sure ads speak to the right people on the right channels to build trust and brand awareness.

YouTube ads

With extensions for everything from promotions to reviews, Google is providing more opportunities for you to not only appear at the top of Google, but also to dominate the search results.

Dominate the top of Google

We’ve all got multiple web pages open at any given time, so how can we stay top of mind while our prospects surf the internet? The nature of Google Display ads means they are shown to users who are not necessarily in a shopping state of mind and hence serve their purpose of brand awareness or remarketing. The GDN has over 2 million sites, reach over 90% of global internet users so you can bet your audience will be actively seeing GDN ads.

The robots are taking over

Machine learning is now making decisions on behalf of brands, in real-time, to maximise performance. But it still requires expert management to know when to use machine learning, how to assess what’s working and what’s not. We’ll utilise automated bidding to ensure every penny you spend is working harder.

Marginal gains will improve your ROAS over time

Our paid advertising specialists hunt for those 1% improvements that will improve your ROAS or lower your Cost per Lead over time. Whether that’s through A/B split testing of advert copy, removing unprofitably keywords or pausing poor performing campaigns.

Share what’s on your mind. Get in touch today.

INDIA:
+91 9560641297
info@whizzystack.com

USA:
+1 877.368.5420
sid.baker@whizzystack.com

Keystone
Service Overview

In first year managing Keystone’s PPC campaigns, Whizzystack boosted Keystone’s YoY ROI by 150 %. Keystone commented, “We are seeing the ROI that Whizzystack said they could deliver related to paid search and our ecommerce site.

” Take a look at the results we helped drive for Keystone Koating.”

150% 

YOY ROI INCREASE

75% 

YOY CONVERSION RATE INCREASE

23%

YOY COST PER LEAD DECREASE

What to consider when migrating a website

The earlier we get involved, the more we can help guide the creation of a new SEO-friendly website that performs right from launch day. We can help with the following elements:

  • Fleshing out the scope and RFP for potential developers.
  • Work with the chosen developer to create a robust tech spec, designs and data-informed IA to ensure the SEO is “baked in”.
  • Work with you or external copywriters to ensure new content is optimised and includes all valuable, target keywords from the get-go.
  • Perform deep-dive risk assessments to ensure no elements of existing site value are lost. Record benchmarks from which to judge the success of migration launches.
  • Collate and map redirects – being mindful of particular CMS and Server restrictions.
  • Conduct critical pre and post-migration audits and rigorous testing.
  • We can also ensure any PPC/paid campaigns are un-interrupted during this critical time and most importantly; work seamlessly with multiple stakeholders around tight or concrete deadline dates.

We appreciate allocated budgets are different for every project so we’re happy to discuss the right course of action for you. Think of a SEO Migration plan as your new website insurance policy!

Responsive Web Design and Development

Our web design experts create bespoke websites which provide a beautiful viewing experience across a wide range of screen resolutions and devices, including mobile. This allows easy reading and navigation with minimum resizing, panning and scrolling, maintaining a great user experience no matter what device they’re viewed on.

Bespoke Web Design

Every website we design is unique and modern – with each one different to the next. All of our websites are built completely from scratch to suit your company’s specific needs. Starting with wireframes allows us to really hone UX, helping to ensure customer journeys are as frictionless and intuitive as possible.

Brochure Website Design

Our web design and development specialists ensure that your website is not only bespoke, but also search engine friendly, looking at factors such as graphic design and image optimisation. Our brochure website design services focuses on marketing performance as an integral part of the development process and showcases the valuable information of your business.

Explore Client Journey

Been growing consumer brands since 2016, whether that’s guiding established retail brands through their D2C transformation or taking eCommerce D2C brands to the next level using omnichannel retail marketing

SEM Frequently Asked QESTIONS
What are the costs involved in Google Ads?
Monthly Management Fees: This covers the ongoing maintenance, improvement, updating and expansion that is crucial to the success of Google Ads, as well as regular reporting and insights. Advertising Click Spend: You’re advertising spend can be a fixed amount each month or there is always the possibility to increase or decrease the spend depending on seasonality, peak periods, sales and promotions, increasing interest in your brand, etc. This amount can be quickly changed at any time.
What do you do once your campaign has been built and launched?

With Google Ads it is vitally important that continual analysis, improvements, expansion and updating of campaigns is taking place. This includes implementing regularly launched new features, developing new campaigns for sales, promotions and new products/services, or continually working to increase your ROI and reduce your cost per sale/lead. This ongoing development, improvement and split testing allows us to get more and more out of your investment for you, fully justifying the need for monthly management. In addition, our experienced team will also provide regular updates, insights to fuel you’re your broader marketing decisions, and monthly reports to fully detail how your investment is being utilised and what the returns and achievements towards your business goals has been each month.

What does our business need set up to get started with Google Ads?

A website with an enquiry form, checkout process, or other desired actions for visitors (such as app downloads, newsletter sign-ups, or content views) is all you need to begin with. From here there are a handful of elements that require setting up and these are listed below: Accounts with each selected advertising platform. Google Analytics account. Tracking of enquiry forms, checkout process, or other actions. Addition of other tracking codes to your website as necessary, such as for remarketing or Google Shopping adverts. Potential for creation of customised landing pages to direct your advertising traffic to. If the above items are not already in place then we can simply implement them for you where possible or guide you through the processes. Or if everything above is already set up, then we have extensive experience in working from existing accounts.

How long does it take to get started?

The time it takes to build a Google Ads campaign, implement full tracking and launch depends on the size and complexity of a campaign. However, campaigns of small and medium size businesses are typically ready to go live within 2 weeks. Extensive campaigns for large and multi-national businesses typically take 2-4 weeks to prepare. These time frames can be reduced or extended depending on the response times of your web designers or technical team putting in place the required tracking codes. Once launched your Google Ads will go through an approval process that is completed within 24 hours, and your adverts will then be visible and will begin to gather data on initial performance levels. From here we will be able to analyse the campaigns and make informed decisions to continually develop and improve the advertising performance towards your business goals.

What results can I expect?

Whizzystack’s focus is firstly on understanding your business and your objectives, budgets and time frames. From here we are able to forecast the potential reach, traffic, and sales/enquiries/other goals that are achievable, with the aim of allowing you to understand the potential returns on your investment and how Google Ads can help achieve your business goals. The key driver of our ongoing management and continual optimisation of your campaigns and website is to create notable year on year improvements. Get in touch to discuss your objectives and the results that your business could achieve.

What about Bing and Yahoo?

Bing and Yahoo hold approximately 10% of the UK search engine market share. This has very slowly increased in recent years as Bing in particular has become the default search engine for many programmes, browsers and operating systems. Advertising on Bing and Yahoo is therefore a very logical way to increase your advertising reach by up to 10%. Furthermore, advertising competition is less fierce on Bing and Yahoo, and therefore the advertising costs are typically slightly lower than on Google Ads. It is certainly a recommended extension of your search engine advertising activities.

Your Roadmap to Revenue Leads or Enquiry Growth…
What’s a break-even Cost per Sale or Cost per Lead for your business? Based on your goals of sales or lead generation, we will collaborate closely with your team to design a tailored strategy across search engines to maximise budgets available.

Typically when we audit an account for the first time we find £££ in wasted spend, delivering zero customers for your business. We’ll modernise your accounts and roll out a sophisticated structure which is set-up to scale.

Build, build, build. Once the arhictecture’s in place, it’s time to take what we know about your customer (big spenders vs. one-hit wonders), your product (high margin vs. low margin products) and buying experiences, to build new campaigns that pack a punch.

We don’t do “set and forget”. Within 1 hour of going live we’re measuring performance. Any campaigns, keywords, landing pages, audiences or locations, which aren’t delivering a return are optimised.

Explore Client Journey

Been growing consumer brands since 2016, whether that’s guiding established retail brands through their D2C transformation or taking eCommerce D2C brands to the next level using omnichannel retail marketing

WHAT WE DO

Client Journey

ADVENTURE TRAVEL    

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FOOD SUPPLEMENTS

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Client Journey

ADVENTURE TRAVEL    

They needed a site that would grow with them, and which would allow them….. 

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TONE DERMATOLOGY

fully customized subscription model for a Dermatologist in just two weeks. ue.

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FOOD SUPPLEMENTS

Read on to discover how we increased sales for this exciting start-up by almost 2,500%!….

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WHIZZYSTACK HQ 

All queries

Whizzystack Solutions
B-61, Sector 67, Noida, Delhi-NCR 201301 

Phone:  +91 95 6064 1297  |  0(120) 428 7309
E-mail : info@whizzystack.co
Web:  www.whizzystack.co

All queries

Whizzytack Solutions
B-61, Sector 67,   Noida, Delhi-NCR 201301 

Phone:  +91 95 6064 1297  |  0(120) 428 7309
E-mail : info@whizzystack.co
Web:  www.whizzystack.co

All queries

Whizzytack Solutions
111, Pemberton BLVD, Brown Mills, NJ 08015 US

Phone:  +91 95 6064 1297  |  0(120) 428 7309
E-mail : info@whizzystack.co
Web:  www.whizzystack.co

All queries


E-mail:
  info@whizzystack.co 
Web:  www.whizzystack.co

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LET’S TALK 
INDIA:
+91 9560641297
info@whizzystack.co
USA:
+1 877.368.5420
sid.baker@whizzystack.co

SOLUTIONS 

High Performance eCommerce Websites

Creating fast, reliable and focused omnichannel eCommerce solutions.

 

SERVICES 

Ecommerce Design

Ecommerce Development

Ecommerce SEO

User Experience

Ecommerce Consultancy

Support & Maintenance

Conversation Rate Optimization 

 

MORE RESOURCES

INSIGHTS

CASE STUDIES

 

PLATFORMS

WooCommerce

Shopify

Magento

 

CLIENT JOURNEY

ADVENTURE TRAVEL    

They needed a site that would grow with them, and which would allow them…..

Read More ⟶

 

TONE DERMATOLOGY

fully customized subscription model for a Dermatologist in just two weeks. ue.

Read More ⟶

 

FOOD SUPPLEMENTS

Read on to discover how we increased sales for this exciting start-up by almost 2,500%!….

Read More ⟶

 

SOLUTIONS

Website Design and Development

Plan, design, develop and host websites and multilingual platforms that surpass user demands.

 

 

SERVICES  

Design & Development

Support & Maintenance

Transcreation

 

 

MORE RESOURCES

INSIGHTS

CASE STUDIES

 

PLATFORMS

WordPress

Craft CMS

Pimcore

Bolt CMS

CLIENT JOURNEY 

ADVENTURE TRAVEL    

They needed a site that would grow with them, and which would allow them…..

Read More ⟶

 

TONE DERMATOLOGY

fully customized subscription model for a Dermatologist in just two weeks. ue.

Read More ⟶

 

FOOD SUPPLEMENTS

Read on to discover how we increased sales for this exciting start-up by almost 2,500%!….

Read More ⟶