Free Digital Marketing Strategy Template

This digital marketing strategy template help you and your business..

Do you have an integrated digital marketing strategy? Our research shows that many businesses don’t have a structured digital marketing plan, yet they are doing digital marketing.

This popular digital marketing strategy template will give you a structure for applying the RACE planning framework to help you  to create an integrated digital marketing plan for your business.

Our template gives you a simple checklist structure for reviewing potential digital marketing initiatives 

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This digital marketing plan template is for ..

This download is for anyone involved with shaping future digital marketing direction for their business or their clients, including:

  • Company owners and directors
  • Digital Marketing Managers responsible for increasing the contribution of digital channels in their organization.
  • Heads of marketing including CMO, VP of Marketing, Chief Customer Officer, and Marketing Director
  • Consultants or agency account managers

The plan structure is…

It is a checklist of digital marketing activities based on RACE planning framework and six pillars of digital marketing success to ensure complete and comprehensive coverage of all the marketing activities important to increase leads and sales across the customer lifecycle.

  • Complexity in Modern Markets 
  • The six pillars of effective digital marketing: How to simplify digital marketing complexity
  • Plan: Create a digital marketing strategy
  • Reach: Grow your audience online
  • Act: Encourage brand interactions and leads
  • Convert: Increase online and offline sales through optimization
  • Engage: Build customer loyalty and advocacy
  • Resources: Tools to help you create and implement your plans

Resource Details

  • Author: Radhika Kanswal
  • Format: PDF

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