After all, if your customers can’t pay for the products and services they want to buy, they’re going to go elsewhere. According to PPRO, 44% of customers in the UK will abandon a purchase if their payment method of choice isn’t available. And this figure only increases with younger Millennial...

After all, if your customers can’t pay for the products and services they want to buy, they’re going to go elsewhere. According to PPRO, 44% of customers in the UK will abandon a purchase if their payment method of choice isn’t available. And this figure only increases with younger Millennial...

Consumers who conduct local searches often see Local Search Ads as the first result, which explains why they earn 13.8% of local SERP clicks. If your physical stores are struggling to generate foot traffic, using local search ads on Google Maps is a powerful way to attract nearby customers to...

After all, if your customers can’t pay for the products and services they want to buy, they’re going to go elsewhere. According to PPRO, 44% of customers in the UK will abandon a purchase if their payment method of choice isn’t available. And this figure only increases with younger Millennial...

In digital marketing, ROI is a big discussion. After all, why would a brand continue to put time and money toward a campaign if it isn’t achieving the ideal results? While it can be pretty easy to figure out your return on investment for things like email marketing, promotional codes,...

Artificial intelligence, or AI, can be used to automate simple tasks and give us valuable insight into how people think. As a result, eCommerce businesses are using it to their advantage. So, how can you use artificial intelligence to grow sales and amplify your brand? Here are some of the...

Artificial intelligence, or AI, can be used to automate simple tasks and give us valuable insight into how people think. As a result, eCommerce businesses are using it to their advantage. So, how can you use artificial intelligence to grow sales and amplify your brand? Here are some of the...

Just like when you were in school and wanted to know how well you did on a big exam, you want to know how well your website and digital marketing efforts are faring. While you can’t grade your efforts based on a concrete A-F scale (though that would be nice,...

Google Keyword Planner is a powerful and well-known tool in the Paid Media industry. The Keyword Planner supports millions of PPC analysts every single day in researching effective keywords for their search campaigns.

Since being widely implemented around a year ago, Performance Max campaigns have played an essential role in many advertisers’ overall PPC strategy. With these campaign types, Google has taken much of the manual control advertisers would have in other campaigns and replaced it with their ever-evolving machine learning algorithms.

Since being widely implemented around a year ago, Performance Max campaigns have played an essential role in many advertisers’ overall PPC strategy. With these campaign types, Google has taken much of the manual control advertisers would have in other campaigns and replaced it with their ever-evolving machine learning algorithms.

Video content has always been a big part of social media. After all, YouTube is the second most popular social media platform with over 2.5 million users a month. Add YouTube’s consistent popularity to the rise of TikTok, Instagram Reels, and Facebook Stories, and you can easily see how video...

Google Keyword Planner is a powerful and well-known tool in the Paid Media industry. The Keyword Planner supports millions of PPC analysts every single day in researching effective keywords for their search campaigns.

Every eCommerce business knows about conversion rate optimisation (CRO). It is widely understood to be the most important factor in giving consumers consistently outstanding online shopping experiences, increasing brand integrity and boosting sales. Yet according to studies, only around 22% of businesses say that they are satisfied with their webstore’s...

Because of the pandemic, eCommerce growth has accelerated to unprecedented levels, meaning that more people than ever are shopping online. And inevitably, more people are shopping using their mobile phones. Therefore, making mobile UX intuitive and super-low friction must be a priority for eCommerce businesses.

It's better to take steps to build a better online reputation now instead of waiting for a crisis to blow up your business. Here’s how. I’ve helped several brands with their online reputation management (ORM) during my digital marketing career. Unfortunately, most of this work involved trying to help the...

Brands and SEO professionals must take responsibility for the performance of the websites that they run and manage. Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay, the founder and president of digital marketing optimization firm Bruce Clay Inc., who spoke at SMX...

According to forecasts, 2022 is the year where online videos will make up more than 82% of all consumer internet traffic—putting platforms like YouTube, TikTok, Instagram at the center of any digital marketing strategy. But how can you use video marketing to generate highly qualified leads or even hit a...

A content brief is a document that tells a writer how to draft a piece of content. A “piece of content” in this case could be a blog, product description, service page, landing page, collection page, and so on. But there’s more than one kind of content brief. For example,...

Technical SEO issues are more common than most users expect, but you do not have to hire a team of specialists to resolve them. Developers and web designers want to assure everything on their website is up and running at optimal levels. Therefore, similarly to your website’s site health, monitoring...

Technical SEO issues are more common than most users expect, but you do not have to hire a team of specialists to resolve them. Developers and web designers want to assure everything on their website is up and running at optimal levels. Therefore, similarly to your website’s site health, monitoring...

100% indexing isn’t possible, this ultimately means that we need to work smarter in competitive markets to create better value propositions and uniqueness to move above the ranking quality threshold. For different websites, indexing key pages can mean different things. But for ecommerce stores, it boils down to two types...