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Latest Insights

This year manage Your Marketing Budget effecively

Since being widely implemented around a year ago, Performance Max campaigns have played an essential role in many advertisers’ overall PPC strategy. With these campaign types, Google has taken much of the manual control advertisers would have in other campaigns and replaced it with their ever-evolving machine learning algorithms.

PPC: November 2022 industry updates

Since being widely implemented around a year ago, Performance Max campaigns have played an essential role in many advertisers’ overall PPC strategy. With these campaign types, Google has taken much of the manual control advertisers would have in other campaigns and replaced it with their ever-evolving machine learning algorithms.

HOW CAN POSTING VIDEO CONTENT HELP YOUR BUSINESS

Video content has always been a big part of social media. After all, YouTube is the second most popular social media platform with over 2.5 million users a month. Add YouTube’s consistent popularity to the rise of TikTok, Instagram Reels, and Facebook Stories, and you can easily see how video...

How Conversion rate tactics can improve eCommerce business growth

Every eCommerce business knows about conversion rate optimisation (CRO). It is widely understood to be the most important factor in giving consumers consistently outstanding online shopping experiences, increasing brand integrity and boosting sales. Yet according to studies, only around 22% of businesses say that they are satisfied with their webstore’s...

eCommerce Guide – Mobile User Experience

Because of the pandemic, eCommerce growth has accelerated to unprecedented levels, meaning that more people than ever are shopping online. And inevitably, more people are shopping using their mobile phones. Therefore, making mobile UX intuitive and super-low friction must be a priority for eCommerce businesses.

6 fundamental truths about SEO

Brands and SEO professionals must take responsibility for the performance of the websites that they run and manage. Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay, the founder and president of digital marketing optimization firm Bruce Clay Inc., who spoke at SMX...

Video Marketing for Lead Generation

According to forecasts, 2022 is the year where online videos will make up more than 82% of all consumer internet traffic—putting platforms like YouTube, TikTok, Instagram at the center of any digital marketing strategy. But how can you use video marketing to generate highly qualified leads or even hit a...

SEO Content Brief That ACTUALLY Gets Results

A content brief is a document that tells a writer how to draft a piece of content. A “piece of content” in this case could be a blog, product description, service page, landing page, collection page, and so on. But there’s more than one kind of content brief. For example,...

The 4 stages of search all SEOs need to know

Technical SEO issues are more common than most users expect, but you do not have to hire a team of specialists to resolve them. Developers and web designers want to assure everything on their website is up and running at optimal levels. Therefore, similarly to your website’s site health, monitoring...

How to optimize your ecommerce site for better indexing

100% indexing isn’t possible, this ultimately means that we need to work smarter in competitive markets to create better value propositions and uniqueness to move above the ranking quality threshold. For different websites, indexing key pages can mean different things. But for ecommerce stores, it boils down to two types...

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