- Google Keyword Planner officially launches a new feature
- Microsoft announced a global launch of automotive ads
- Google Discovery adds new features
- Google begins automatic upgrades of Smart Shopping to Performance Max
Traffic light imagery is featured throughout to indicate the importance of each new update – red denoting a priority update, green representing a less important update and amber lying somewhere in the middle.
Google Keyword Planner officially launches a new feature
What does this mean for me?The screenshot informs us that the new feature enables users to save time by automatically organising keywords into ad groups in their accounts. Google confirmed the latest feature in a short new official statement and explained the idea behind the new solution. The function provides the ability to utilise an automated machine learning system that recommends which ad groups are the most suitable to add the new keywords. According to Google, the solution will speed up the process of discovering new keywords, and PPC analysts will not have to manually place their new keywords into their ad groups. Google offers a great choice for marketers and does not remove the old option of manually adding keywords. From our perspective, it is fantastic news because PPC analysts will have more time to focus on other essential aspects of digital campaigns to make campaigns more effective than on a repetitive process of manual discovering new keywords.
Please tell us what you think about the new feature and whether it is already available in your Google Keyword Planner.
Microsoft announced a global launch of automotive ads
In the near future, Microsoft plans to implement leasing and monthly pricing features. Microsoft’s Automotive Ads will be available globally in the next upcoming weeks.
Google Discovery adds new features
What does this mean for me?Overall, it means a better ad experience for consumers and advertisers gaining more options and a greater understanding of their Discovery campaigns. The ability to use audience insights for Discovery means advertisers can see which audience segments have the biggest impact on their campaigns. Paired with asset reporting advertisers can compare performance and make intuitive decisions to help drive engagement. Within ad creation, similar to other types of campaigns within Google Ads, prompts are now a feature to help advertisers create the best possible ads for Discovery. This includes guidance on aspect ratios for images, and unique headlines to help improve ad strength. Another upgrade is being able to add in images with text overlay to help highlight your CTA and increase click-through-rate. With Discovery ads now on Google Ads Editor and Google API, means it’s easier to manage large-scale campaigns, bulk uploads and edits for any Discovery campaigns – saving time which can be spent optimising performance.
Google is continuing to push and improve their machine learning for Discovery, ensuring assets are matched with the right audience at the right time. This means more opportunities to reach consumers with dynamic content and imagery.
Google Begins automatic upgrades of Smart Shopping to Performance Max
For any further insights into what has been covered in this blog – or to learn how we can support your PPC strategy – Get in touch today.
As a Paid Media Analyst, I help out on the day-to-day running of client accounts and campaigns. When I’m not out running or staying active, I spend a lot of time working in sketchbook where I explore new design ideas and compositions.
Astha Awasthi has specialist knowledge in Paid Media.
As a reputed Software Solutions Developer we have expertise in providing dedicated remote and outsourced technical resources for software services at very nominal cost. Besides experts in Digital Marketing We also build web solutions, mobile apps and work on system integration, performance enhancement, cloud migrations and big data analytics. Don’t hesitate to Get in touch with us!