- +91 95 (6064) 1297
- +1 877.368.5420
- info@whizzystack.co
Captivating Content
JThe fuel that lights your digital marketing fire.
Helping brands ‘win’ every touchpoint with content that inspires, educates and engages customers
Content is the fuel behind every successful digital campaign. Making content impactful is all about being purposeful, memorable and engaging. It’s never about content for content’s sake. We divide our content marketing approach up based on the customer journey funnel, as content produced for users at each stage and across platforms will vary greatly in terms of requirements, style and success metrics. We work in close collaboration with your in-house team to research, plan, produce, optimise and distribute content that will go the distance and generate real commercial impact.
Here at Reload, we specialise in setting purposeful content marketing strategies that work in tandem with your overarching digital campaigns, thus allowing us to define specific KPIs for every content piece that can be measured and analysed. Based on the stage of the funnel and channel where the content is being leveraged, we pin-point the indicator metrics that show we’re on the right track to boost your bottom line.
77% of consumers say they are more likely to purchase from brands that deliver consistent and relevant content. Our content strategies take into consideration your audience’s needs and questions. Do they need specific information or simply an engaging and memorable touch point? Might videos, visuals, interactive content, e-books or whitepapers resonate with them most? We’ll look at their pain points to put together a content marketing plan that will help you provide the right message to the right people at the right time.
Content marketing does not just mean blogs and ebooks. Every time you are communicating with your target audience, it’s crucial to get that content messaging spot-on. Our approach to optimising website content is to smartly incorporate your key target keywords, ensure the tone of voice is perfect for your brand and audience, and add persuasive elements to make it clear why users should choose you over a competitor.
The ideal content marketing strategy pivots on knowing what content would actually be likely to make digital waves. So, how do we determine this? Firstly, we analyse user demand. We conduct extensive research into what questions your intended audience are asking online, in order to tailor content that answers those questions. Secondly, we perform competitor analysis. What noise is there already in the market and what do we need to do to cut through that? Thirdly, we review data from your existing content. Identifying what has and hasn’t resonated previously could be the key to focusing efforts on topics that are really going to work.
INDIA:
+91 9560641297
info@whizzystack.com
USA:
+1 877.368.5420
sid.baker@whizzystack.com
When you’re in need of longer-form informational content piece, e-books and whitepapers are a great way to establish a brand’s industry expertise and authority in a more comprehensive way. What’s more, they are the perfect offering as gated content to gather email addresses. Our approach to ebook & whitepaper creation is to first use extensive content analysis to hone in on a topic that we are confident a brand can really own online.
Once a content piece has been published, the work doesn’t stop there. In fact, it has only just started. Now it’s time to get some eyes on it. The Reload Content team collaborate very closely with the PPC and SEO teams to get the right message to the right people at the right time. We work out what promotion would best suit the objectives of the content piece in question. This may involve sharing organically on social platforms, using paid social advertising to granularly target who we want to see it, or outreaching to external publications, blogs and influencers to secure those always-valuable links.
Been growing consumer brands since 2016, whether that’s guiding established retail brands through their D2C transformation or taking eCommerce D2C brands to the next level using omnichannel retail marketing
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| SUBODH BHATT B 61, Sector 67, Noida, Delhi NCR, India Phone: +91 95 6064 1297 Email: info@whizzystack.co |
| SID BAKER 111, Pemberton BLVD,, Brown Mills, NJ 08015 US Phone: +1 877.368.5420 Email: sid.baker@whizzystack.co |
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Whizzystack Solutions
B-61, Sector 67, Noida, Delhi-NCR 201301
Phone: +91 95 6064 1297 | 0(120) 428 7309
E-mail : info@whizzystack.co
Web: www.whizzystack.co
All queries
Whizzytack Solutions
B-61, Sector 67, Noida, Delhi-NCR 201301
Phone: +91 95 6064 1297 | 0(120) 428 7309
E-mail : info@whizzystack.co
Web: www.whizzystack.co
All queries
Whizzytack Solutions
111, Pemberton BLVD, Brown Mills, NJ 08015 US
Phone: +91 95 6064 1297 | 0(120) 428 7309
E-mail : info@whizzystack.co
Web: www.whizzystack.co
All queries
E-mail: info@whizzystack.co
Web: www.whizzystack.co
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