Your Roadmap to content with purpose...
We can absolutely work with your in-house teams in this way, in fact we often do! Our flexible approach allows us to provide support wherever you most need it and we certainly don't abide by the idea that 'content marketing' just means 'copywriting'. While we do have in-house production capabilities, we are proud to offer strategic support throughout all stages of the content process - from planning and research to distribution and post-publication reporting/refining.
The key to ensuring brand voice consistency is having a clearly defined set of rules as to what your tone of voice actually is. This will help both internal and external content writers to understand the DOs and DON'Ts and prevent inconsistencies arising in the first place. Sharing detailed notes of specific phrasing, terminology and stylistic rules that you prefer or want to avoid is the best first step for this.