SEO STRATEGY AND EXECUTION
SEO STRATEGY AND EXECUTION
A partnership with Whizzystack helped drive astronomical results for the powder coating company.
150%
YOY ROI INCREASE
75%
YOY CONVERSION RATE INCREASE
23%
YOY COST PER LEAD DECREASE
"The biggest impact to me as a Marketing Manager is that I feel that our Whizzystack Account Rep is litteraly part of our marketing team. He is aknowledgable, experienced, a good communciator , and he cares. He continually exceeds my expectations of what a business partner is."
– Keystone Koatingt
COMBINING STRATEGY WITH EXECUTION
COMBINING STRATEGY WITH EXECUTION
About Keystone Koating
Keystone Koating is an industrial powder coating company providing high-quality services in Pennsylvania. They have over three decades of experience serving our customers with customized services and personalized care. With two facilities containing a total of three production lines and three batch booths, They can handle orders of any volume and deliver your finished products with rapid turnaround times.
The challenge
Before working with Whizzystack, Keystone’s pay-per-click (PPC) campaigns didn’t convert well and cost more than They earned in return.
Seeking to boost their paid advertising return on investment (ROI) and Shopping Feed Management, Keystone turned to Whizzystack.
They explained, “We contacted Whizzystack based on a referral of someone we trust. We chose Whizzystack because of the professionalism of their sales rep and website.”
client journey
client journey
Business Impact
In the first year managing Keystone’s PPC campaigns, Whizzystack boosted Keystone’s YoY ROI by 150 percent.
Keystone commented, “We are seeing the ROI that Whizzystack said they could deliver related to paid search and our ecommerce site.”
Since working with Keystone Koatings, Whizzystack now manages search engine optimization (SEO) and local SEO campaigns for other Keystone properties with the goal of increasing qualified leads and revenue.
Take a look at the results we helped drive for Keystone Koating.
150%
YOY ROI INCREASE
75%
YOY CONVERSION RATE INCREASE
23%
YOY COST PER LEAD DECREASE
Online ad solutions that drive results
We wasted no time constructing a PPC plan sure to drive results for Keystone Koating.
To start, we identified the products that performed the best and reallocated Keystone’s ad budget to focus on four to five campaigns instead of more than 20. Targeting products with the highest conversion rates allowed Keystone to get more from their online ad investment.
Keystone explained, “Whizzystack’s services help us to think strategically about our business — who
we are, who our customers are, how we can best serve them.”
In addition to streamlining their PPC campaigns, we also helped Keystone optimize their Google My Business Listing to attract more local traffic. Our comprehensive reporting, Google Analytics insights, and conversion tracking give Keystone Koating the confidence that their digital marketing drives impressive ROI.
Share what’s on your mind. Get in touch today.
INDIA:
+91 9560641297
info@whizzystack.com
USA:
+1 877.368.5420
sid.baker@whizzystack.com
GROWING REACH, REVENUE OR RETENTION?
Learn more about Whizzystack services
Want to learn more about how our services can grow your business?
Contact us online to speak with a strategist. We look forward to hearing from you!
8 yrs
Experience
10,000
LEADS GENERATED
450
WEBSITES LAUNCHED
