Whizzystack

merrits for hair

Integrated Digital Marketing solutions for sales growth

Merritts for Hair specialises in high-quality salon products, ranging from hair care to electrical beauty products. In 2007, the company decided to branch out digitally and sell a range of competitively priced products online.

32.8% 

INCREASE IN PRODUCT REVENUE

35.7%

INCREASE IN UNIQUE PRODUCT PURCHASE

merrits for hair

Sector:  

Hair Care Products

Visit: 

merrittsforhair.co.uk

Technology: 

SEARCH ENGINE, SOCIAL MEDIA

“Before Whizzystack , we didn’t really have an SEO strategy in place. Now, our main keywords are performing well, with many on the first page of Google. Throughout the year that I’ve been with Whizzystack, they constantly rise to any challenges that I have set for them.

I consider Whizzystack a part of the team. The whole team is knowledgeable, friendly, and approachable – no request is ever too much trouble.”

– Zoe Ripley (Owner merritts for Hair)

THE challenge
Merritts for Hair approached Whizzystack with the task of increasing organic leads and recovering rankings after being hit by a Google algorithm update.

Merritts for Hair was looking for a full-service digital marketing agency that could create and implement a more consistent, joined-up marketing strategy to drive sales. Previously, their marketing was done in-house, and their PPC was carried out by an agency, which often meant the marketing itself was inconsistent or sporadic. The company’s goal was to increase its digital marketing efforts by creating more unified campaigns that included all digital disciplines.

Specifically, we set out to:

  • Integrate all digital marketing channels into cohesive campaigns 
  • Increase organic traffic.
  • Improving the click-through rate (CTR) for users searching for product-specific keyword
Explore Client Journey

Been growing consumer brands since 2016, whether that’s guiding established retail brands through their D2C transformation or taking eCommerce D2C brands to the next level using omnichannel retail marketing

THE  STRATEGY
Our priority was to integrate all digital marketing channels into cohesive campaigns that would provide the best results for Merritts for Hair.
  • Our SEO campaign started with competitor research and a keyword strategy with focused and relevant keyword research to improve and optimise  website’s technical SEO health. 

  • We improve the click-through rate (CTR) for users searching for product-specific keywords. We focused on writing onsite content for product pages and ensuring their optimisation. we also focused on the CTR from search.

  • Keyword based content marketing improved pages ranking. We also expanded and optimised product-level content to capture  product specific searches. We also created regular newsletters that pushed key products and sale items.

  • We differentiated social media campaigns for online sales from the ones used by the company’s physical store. A paid social media strategy focused on driving sales and brand building projecting company as an established and reliable retailer of well-known haircare products and electricals was developed and implemented. We built and tested targeted cold and mid-warm audiences to raise brand awareness, including Lookalikes, Behavioural, Interests and Social Engagers.

    We implemented multi-campaign approach to target repurchase. We targeted warm audiences like website visitors and converters through dynamic remarketing techniques to recover cart abandons encouraging them to complete the sale.

  • PPC campaign was used to promote company website across Google’s Search Network while using the Display and Discovery Networks to retarget previous website visitors to increase sales and CLTV (Customer Lifetime Value).  We targeted users across Google Shopping to capitalise on a virtual storefront experience.

    Optimised product titles, descriptions and images effectively targeted B2B and B2C audiences at different stages of their purchasing journey. We efficiently scaled advertising across to Bing via Microsoft Ads to achieve strong ROAS (Return On Ad Spend).

    We leveraged several Google’s automated tools to tailor specific campaigns to target  audience’s needs to reduce campaigns cost and further grow advertising returns.

    Adopting automated bidding and dynamic campaign types allowed Google’s large audience insight database to predict consumer behaviour, automatically adapting bid levels and advert schedules to promote adverts more aggressively at peak times of the day.

Explore Client Journey

Been growing consumer brands since 2016, whether that’s guiding established retail brands through their D2C transformation or taking eCommerce D2C brands to the next level using omnichannel retail marketing

business impact
key performance indicators (KPIs).:
  • Product Revenue Growth
  • Product Purchase Growth
  • Paid Social Ad Revenue
  • Search Engine Ad Revenue

32.8% 

INCREASE IN PRODUCT REVENUE

35.7% 

INCREASE IN UNIQUE PRODUCT PURCHASE

44.0% 

INCREASE IN KEYWORDS ON FIRST PAGE OF GOOGLE SEARCH

75.1% 

INCREASE IN REVENUE THROUGH PAID SOCIAL ADS. 915000 impressions, 4500 website click

37.5% 

INCREASE IN REVENUE THROUGH PPC

14.7% 

INCREASE IN ROAS THROUGH PPC 

WHAT WE DO

Client Journey

ADVENTURE TRAVEL    

They needed a site that would grow with them, and which would allow them….. 

Read More ⟶

TONE DERMATOLOGY

fully customized subscription model for a Dermatologist in just two weeks. ue.

Read More ⟶

FOOD SUPPLEMENTS

Read on to discover how we increased sales for this exciting start-up by almost 2,500%!….

Read More ⟶

Client Journey

ADVENTURE TRAVEL    

They needed a site that would grow with them, and which would allow them….. 

Read More ⟶

TONE DERMATOLOGY

fully customized subscription model for a Dermatologist in just two weeks. ue.

Read More ⟶

FOOD SUPPLEMENTS

Read on to discover how we increased sales for this exciting start-up by almost 2,500%!….

Read More ⟶

Tell us about your needs

We’ll get back to you within 24 hours

WHIZZYSTACK HQ 

All queries

Whizzystack Solutions
B-61, Sector 67, Noida, Delhi-NCR 201301 

Phone:  +91 95 6064 1297  |  0(120) 428 7309
E-mail : info@whizzystack.co
Web:  www.whizzystack.co

All queries

Whizzytack Solutions
B-61, Sector 67,   Noida, Delhi-NCR 201301 

Phone:  +91 95 6064 1297  |  0(120) 428 7309
E-mail : info@whizzystack.co
Web:  www.whizzystack.co

All queries

Whizzytack Solutions
111, Pemberton BLVD, Brown Mills, NJ 08015 US

Phone:  +91 95 6064 1297  |  0(120) 428 7309
E-mail : info@whizzystack.co
Web:  www.whizzystack.co

All queries


E-mail:
  info@whizzystack.co 
Web:  www.whizzystack.co

Click here to head over to our job search page.

LET’S TALK 
INDIA:
+91 9560641297
info@whizzystack.co
USA:
+1 877.368.5420
sid.baker@whizzystack.co

SOLUTIONS 

High Performance eCommerce Websites

Creating fast, reliable and focused omnichannel eCommerce solutions.

 

SERVICES 

Ecommerce Design

Ecommerce Development

Ecommerce SEO

User Experience

Ecommerce Consultancy

Support & Maintenance

Conversation Rate Optimization 

 

MORE RESOURCES

INSIGHTS

CASE STUDIES

 

PLATFORMS

WooCommerce

Shopify

Magento

 

CLIENT JOURNEY

ADVENTURE TRAVEL    

They needed a site that would grow with them, and which would allow them…..

Read More ⟶

 

TONE DERMATOLOGY

fully customized subscription model for a Dermatologist in just two weeks. ue.

Read More ⟶

 

FOOD SUPPLEMENTS

Read on to discover how we increased sales for this exciting start-up by almost 2,500%!….

Read More ⟶

 

SOLUTIONS

Website Design and Development

Plan, design, develop and host websites and multilingual platforms that surpass user demands.

 

 

SERVICES  

Design & Development

Support & Maintenance

Transcreation

 

 

MORE RESOURCES

INSIGHTS

CASE STUDIES

 

PLATFORMS

WordPress

Craft CMS

Pimcore

Bolt CMS

CLIENT JOURNEY 

ADVENTURE TRAVEL    

They needed a site that would grow with them, and which would allow them…..

Read More ⟶

 

TONE DERMATOLOGY

fully customized subscription model for a Dermatologist in just two weeks. ue.

Read More ⟶

 

FOOD SUPPLEMENTS

Read on to discover how we increased sales for this exciting start-up by almost 2,500%!….

Read More ⟶