Integrated Digital Marketing solutions for sales growth
Merritts for Hair specialises in high-quality salon products, ranging from hair care to electrical beauty products. In 2007, the company decided to branch out digitally and sell a range of competitively priced products online.INCREASE IN PRODUCT REVENUE
INCREASE IN UNIQUE PRODUCT PURCHASE
“Before Whizzystack , we didn’t really have an SEO strategy in place. Now, our main keywords are performing well, with many on the first page of Google. Throughout the year that I’ve been with Whizzystack, they constantly rise to any challenges that I have set for them.
I consider Whizzystack a part of the team. The whole team is knowledgeable, friendly, and approachable – no request is ever too much trouble.”
– Zoe Ripley (Owner merritts for Hair)
Merritts for Hair was looking for a full-service digital marketing agency that could create and implement a more consistent, joined-up marketing strategy to drive sales. Previously, their marketing was done in-house, and their PPC was carried out by an agency, which often meant the marketing itself was inconsistent or sporadic. The company’s goal was to increase its digital marketing efforts by creating more unified campaigns that included all digital disciplines.
Specifically, we set out to:
Been growing consumer brands since 2016, whether that’s guiding established retail brands through their D2C transformation or taking eCommerce D2C brands to the next level using omnichannel retail marketing
Our SEO campaign started with competitor research and a keyword strategy with focused and relevant keyword research to improve and optimise website’s technical SEO health.
We improve the click-through rate (CTR) for users searching for product-specific keywords. We focused on writing onsite content for product pages and ensuring their optimisation. we also focused on the CTR from search.
Keyword based content marketing improved pages ranking. We also expanded and optimised product-level content to capture product specific searches. We also created regular newsletters that pushed key products and sale items.
We differentiated social media campaigns for online sales from the ones used by the company’s physical store. A paid social media strategy focused on driving sales and brand building projecting company as an established and reliable retailer of well-known haircare products and electricals was developed and implemented. We built and tested targeted cold and mid-warm audiences to raise brand awareness, including Lookalikes, Behavioural, Interests and Social Engagers.
We implemented multi-campaign approach to target repurchase. We targeted warm audiences like website visitors and converters through dynamic remarketing techniques to recover cart abandons encouraging them to complete the sale.
A PPC campaign was used to promote company website across Google’s Search Network while using the Display and Discovery Networks to retarget previous website visitors to increase sales and CLTV (Customer Lifetime Value). We targeted users across Google Shopping to capitalise on a virtual storefront experience.
Optimised product titles, descriptions and images effectively targeted B2B and B2C audiences at different stages of their purchasing journey. We efficiently scaled advertising across to Bing via Microsoft Ads to achieve strong ROAS (Return On Ad Spend).
We leveraged several Google’s automated tools to tailor specific campaigns to target audience’s needs to reduce campaigns cost and further grow advertising returns.
Adopting automated bidding and dynamic campaign types allowed Google’s large audience insight database to predict consumer behaviour, automatically adapting bid levels and advert schedules to promote adverts more aggressively at peak times of the day.
Been growing consumer brands since 2016, whether that’s guiding established retail brands through their D2C transformation or taking eCommerce D2C brands to the next level using omnichannel retail marketing
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SUBODH BHATT B 61, Sector 67, Noida, Delhi NCR, India Phone: +91 95 6064 1297 Email: info@whizzystack.co |
SID BAKER 111, Pemberton BLVD,, Brown Mills, NJ 08015 US Phone: +1 877.368.5420 Email: sid.baker@whizzystack.co |
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They needed a site that would grow with them, and which would allow them….. fully customized subscription model for a Dermatologist in just two weeks. ue. Read on to discover how we increased sales for this exciting start-up by almost 2,500%!…. |
They needed a site that would grow with them, and which would allow them….. fully customized subscription model for a Dermatologist in just two weeks. ue. Read on to discover how we increased sales for this exciting start-up by almost 2,500%!…. |
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Whizzystack Solutions
B-61, Sector 67, Noida, Delhi-NCR 201301
Phone: +91 95 6064 1297 | 0(120) 428 7309
E-mail : info@whizzystack.co
Web: www.whizzystack.co
All queries
Whizzytack Solutions
B-61, Sector 67, Noida, Delhi-NCR 201301
Phone: +91 95 6064 1297 | 0(120) 428 7309
E-mail : info@whizzystack.co
Web: www.whizzystack.co
All queries
Whizzytack Solutions
111, Pemberton BLVD, Brown Mills, NJ 08015 US
Phone: +91 95 6064 1297 | 0(120) 428 7309
E-mail : info@whizzystack.co
Web: www.whizzystack.co
All queries
E-mail: info@whizzystack.co
Web: www.whizzystack.co
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INDIA: |
---|
+91 9560641297 |
info@whizzystack.co |
USA: |
+1 877.368.5420 |
sid.baker@whizzystack.co |
SOLUTIONS High Performance eCommerce Websites Creating fast, reliable and focused omnichannel eCommerce solutions.
| SERVICES Conversation Rate Optimization
MORE RESOURCES
| PLATFORMS
| CLIENT JOURNEY They needed a site that would grow with them, and which would allow them…..
fully customized subscription model for a Dermatologist in just two weeks. ue.
Read on to discover how we increased sales for this exciting start-up by almost 2,500%!….
|
SOLUTIONS Website Design and Development Plan, design, develop and host websites and multilingual platforms that surpass user demands.
| SERVICES
MORE RESOURCES | PLATFORMS | CLIENT JOURNEY They needed a site that would grow with them, and which would allow them…..
fully customized subscription model for a Dermatologist in just two weeks. ue.
Read on to discover how we increased sales for this exciting start-up by almost 2,500%!…. |
SOLUTIONS Digital Marketing Solutions Creating engaging content and digital marketing solutions that drive audiences to action.
| SERVICES
RESOURCES | ONLINE MARKETING
| SEARCH ENGINE Search Engine Optimization (SEO) |