AdTech

Maximize your marketing impact

Take your marketing to the next level with effective, tailored AdTech solutions that align with your business goals, deadlines, and budget.

Perfectly-tailored solutions
Consultative and proactive approach
AdTech industry

AI-driven AdTech that turns media spend into compounding ROI.

We design, build, and run AdTech solutions that sit on top of your media stack—optimising bids, creatives, and audiences in real time across channels, without disrupting your existing agency or platform setup.

DTC & consumer brands Marketplaces & apps Media & performance agencies Ad networks & platforms

Where AdTech and media teams leak performance.

Across brands, agencies, and platforms, the patterns repeat: fragmented data, manual decisions, and disconnected optimisation logic. We focus on the leverage points that move ROAS, CAC, and LTV.

Media operations
Spend spread across silos

Budgets live across Meta, Google, programmatic, and marketplaces. Without a unified view, teams optimise in pockets instead of orchestrating the whole system.

Data & attribution
Signal loss and noisy reports

iOS privacy, walled gardens, and multiple analytics tools mean finance, growth, and media teams often disagree on what is actually performing.

Creatives & experimentation
Learning gets trapped in campaigns

Winning angles and formats stay inside specific ad sets or teams. There’s no lightweight system that captures creative learnings and feeds them back into production.

An AdTech layer that sits on top of your stack.

No rip-and-replace. We design an AI-first layer that plugs into your existing channels, data warehouse, and workflows—so teams keep working as they do today, just with smarter infrastructure underneath.

Optimisation
Bid & budget AI overlay

Reinforcement-style optimisation that continuously adjusts bids, budgets, and pacing across channels using first-party data and business rules.

Data
Unified performance layer

Clean data pipelines, standardised events, and attribution models your teams can trust— even with partial signals and delayed conversions.

Creative
Creative intelligence and insights

Systems that score hooks, offers, and formats; highlight winning patterns; and feed structured briefs back into your creative and media teams.

Experimentation
Test frameworks & guardrails

Standardised experiment templates, sample-size calculators, and reporting that make it easy to run disciplined A/B tests at scale.

Platform
APIs & partner tooling

For networks and platforms, we expose the right surfaces—dashboards, APIs, reports— so advertisers and partners can see the value clearly.

Ops
Runbooks & control surfaces

Clear controls for how AI behaves, who can override what, and what success looks like on Monday morning for your ops teams.

AI-powered ad performance overview dashboard
A/B testing results dashboard for campaigns

Want to see what an AdTech overlay could do for your media spend?

Share your current media mix, monthly spend, and key KPIs. We’ll map 2–3 high-impact AdTech plays you can implement over the next 8–10 weeks—with expected upside and effort.

Outcomes that matter to growth and finance.

Every deployment is anchored to hard metrics—ROAS, CAC, LTV, and experimentation velocity— not just “model accuracy” or feature lists.

+20–40%
Lift in blended ROAS

Structured optimisation across channels and markets, respecting your margin profiles and stock realities.

-15–30%
Reduction in CAC

Smarter budget allocation, better audience quality, and cleaner data contracts reduce acquisition cost without killing volume.

2–3×
Increase in experiment velocity

Standardised testing frameworks and analytics make it realistic to run and learn from multiple tests per month across channels.

How we engage with AdTech and media teams.

A structured rollout that respects your campaign rhythms, finance checkpoints, and partner ecosystems—without putting performance at risk.

  • 01. Discovery & performance mapping. We align with growth, media, data, and finance to understand your stack, KPIs, and constraints.
  • 02. Architecture & pilot design. Together we choose where to start—one market, one channel, or a specific budget slice.
  • 03. Implementation & guardrails. We deploy the AdTech layer behind your existing campaigns, with clear control surfaces for your team.
  • 04. Scale-up & continuous optimisation. Once impact is proven, we extend coverage and deepen the intelligence layer.
1
Aligned with your stack, not ours
We integrate into your existing platforms, warehouse, and reporting—so you don’t have to retrain every analyst or migrate every dashboard.
2
Governance and risk built-in
Spend limits, kill switches, and approval flows are part of the design. Legal, security, and finance know exactly how automation is behaving.
3
Operational, not just “R&D”
We stay close to your media and growth teams after go-live, tuning models and workflows based on real-world performance, not just simulations.

Frequently Asked Questions

  • What are the advantages of using AdTech solutions from Whizzystack?

    You get a custom AdTech layer that respects how your media, data, and finance teams already work. Instead of a black-box platform, we build transparent systems that plug into your stack and your governance.

  • What collaboration types do you offer?

    Most clients work with us as a project build with a clear scope, a retained AdTech squad that co-owns the roadmap, or an advisory layer on top of internal engineering and data science teams.

  • What is Whizzystack’s unique AdTech proposition?

    We sit at the intersection of performance marketing, engineering, and data. That means the systems we build are technically sound, measurable, and tuned to how campaigns are actually run day-to-day.

  • Why should I implement AI into my advertisement business?

    AI allows you to respond to changing signals faster than manual teams—adjusting bids, budgets, and audiences continuously while people focus on strategy, offers, and creative direction.

  • How does Whizzystack ensure compliance with regulations and platform policies?

    We design with your legal and compliance teams from the start: data contracts, access controls, logging, and approval flows are part of the architecture, not an afterthought.

  • You may be more expensive than generic development vendors. Why choose you?

    Our work is measured against incremental revenue, margin, and risk reduction—not just delivered features. The goal is for the AdTech layer to pay for itself through performance gains within a defined window.

  • How do you handle data privacy and ethical use of AI?

    We minimise sensitive data, respect regional privacy regulations, and avoid opaque automated decisions on critical business levers without human visibility and override options.