brand building strategy

Integrated strategy achieves 33% of unique visitor share

Topps Tiles pride themselves on being the biggest tile retailer in the UK, with over 300 branches across the nation. They sell a huge range of tiles to suit all budgets for every room in the home.

33.3% 

UNIQUE VISITORS SHARE OF MARKET

350%

INCREASE IN ORGANIC WEBSITE SESSIONS

"From the moment we get going the process was smooth, transparent and the communication was great. Not only we recieve valuable web design advice we also recieved great conversion insights and knowledge. Thanks to Whizzystack team for doing what they do. " 

– Charlie (Managing Director)

TOPPS TILES 
Sector:
Construction
Visit:
Technology:
SEARCH ENGINE
THE CHALLENGE

Since 2020, Whizzystack’s SEO and paid media teams have been working with Topps Tiles, and last summer, Topps asked Impression to demonstrate the value of branded paid search versus solely relying on organic search, as well as how both can be integrated to improve overall performance.

Our existing paid search strategy was performing well, however, we saw the opportunity to push the account to the next level and help Topps Tiles dominate the market. Topps Tiles wanted us to investigate if paid search activity was cannibalizing organic efforts. If it was, then this would provide the opportunity to invest time and budget elsewhere. 

Whilst investigating, we also had to ensure:

  • That our efforts did not jeopardize overall revenue and ROAS for the business.
  • That Topps’ wider business goal, to secure one-third of all unique visitors in the market, was still a top priority

THE 
STRATEGY

We set out to produce a robust testing methodology with a view to running this for four weeks, or until statistical significance was achieved. Findings would inform future strategy and determine where time and budget would be best spent moving forward.

We monitored activity throughout the testing period, looking at impression volume, branded traffic, CTR and conversions from the brand term in our control and test locations. These metrics allowed us to determine whether switching off Brand impacted visibility, traffic and on-site revenue.

How could we future proof our insights?

Too often when testing brand incrementality, businesses are sometimes inclined to switch off completely, and compare results either vs. previous period of previous year. This wouldn’t allow for context to be taken into account.

We chose a period where minimal external factors would come into play – stores were back open, lockdown had eased and no sales were running. Therefore, we could compare two test groups within a controlled period, and be confident that the results would sustain relevance.

client journey
Business Impact

We successfully achieved significant, actionable results through an innovative and collaborative approach. A test of this nature was entirely new but our client trusted our judgement.

 Important key performance indicators (KPIs).

  • Robust Testing Methodology
  • Incremental Brand Testing
  • Brand Strategy Development 
  • Social Media
RESULTS:

33.3% 

UNIQUE VISITORS SHARE OF MARKET

350%

INCREASE IN ORGANIC WEBSITE SESSIONS

WHAT WE DO

Client Journey

ADVENTURE TRAVEL    

They needed a site that would grow with them, and which would allow them….. 

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TONE DERMATOLOGY

fully customized subscription model for a Dermatologist in just two weeks. ue.

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FOOD SUPPLEMENTS

Read on to discover how we increased sales for this exciting start-up by almost 2,500%!….

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Client Journey

ADVENTURE TRAVEL    

They needed a site that would grow with them, and which would allow them….. 

Read More ⟶

TONE DERMATOLOGY

fully customized subscription model for a Dermatologist in just two weeks. ue.

Read More ⟶

FOOD SUPPLEMENTS

Read on to discover how we increased sales for this exciting start-up by almost 2,500%!….

Read More ⟶

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WHIZZYSTACK HQ 

All queries

Whizzystack Solutions
B-61, Sector 67, Noida, Delhi-NCR 201301 

Phone:  +91 95 6064 1297  |  0(120) 428 7309
E-mail : info@whizzystack.co
Web:  www.whizzystack.co

All queries

Whizzytack Solutions
B-61, Sector 67,   Noida, Delhi-NCR 201301 

Phone:  +91 95 6064 1297  |  0(120) 428 7309
E-mail : info@whizzystack.co
Web:  www.whizzystack.co

All queries

Whizzytack Solutions
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Phone:  +91 95 6064 1297  |  0(120) 428 7309
E-mail : info@whizzystack.co
Web:  www.whizzystack.co

All queries


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ADVENTURE TRAVEL    

They needed a site that would grow with them, and which would allow them…..

Read More ⟶

 

TONE DERMATOLOGY

fully customized subscription model for a Dermatologist in just two weeks. ue.

Read More ⟶

 

FOOD SUPPLEMENTS

Read on to discover how we increased sales for this exciting start-up by almost 2,500%!….

Read More ⟶

 

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CLIENT JOURNEY 

ADVENTURE TRAVEL    

They needed a site that would grow with them, and which would allow them…..

Read More ⟶

 

TONE DERMATOLOGY

fully customized subscription model for a Dermatologist in just two weeks. ue.

Read More ⟶

 

FOOD SUPPLEMENTS

Read on to discover how we increased sales for this exciting start-up by almost 2,500%!….

Read More ⟶