Category: Content Marketing

A growing number of B2B marketers are embracing account-based marketing (ABM) as part of their overall marketing efforts. ABM perfectly complements the traditional, short-term marketing goal of generating leads with efforts aimed at driving long-term revenue growth.

As technology continues to advance, businesses are allocating a larger portion of their marketing budget towards digital channels. Whether it’s through traditional methods or custom formulas, companies are increasingly recognizing the importance of investing in digital marketing. 

Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and align their efforts to produce relevant results. Obvious. While amazingly helpful and unquestionably valuable, beyond simple surveys, the downside is that this type of research is often expensive and time consuming to produce.