Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and align their efforts to produce relevant results. Obvious. While amazingly helpful and unquestionably valuable, beyond simple surveys, the downside is that this type of research is often expensive and time consuming to produce.
No question that blog publishing is a do-it-yourselfers paradise. Especially with WordPress, only a modicum of technical competency is enough to set up and run a credible blog.
However, if your blog is integral to your business I suggest working with people that specialize in blog design and development. I’m working with Unique Blog Designs, whose designs for Ted Murphy, Shoemoney and others I liked a lot.
Chris Brogan, Darren Rowse, and Kyle Lacy popularized the idea that companies in social media need a home base (Web site or blog), outposts (major customer engagement platforms like LinkedIn, Twitter, YouTube) and frontiers (lesser, experimental options like UStream, 12 Seconds).
Are you ready to add some “Why” to your “How”? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or social media metrics?
Then this is the blog post for you.
But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy.
Social media strategy needs constant tweaking, analyzing and learning from your or your competitors’ success and failures.
Apart from the obvious tools (like Facebook and Twitter Analytics), here are five tools to help you come with new social media advertising tactics:
Over three billion people around the world use social media every month. Out of this, 75% feel that social media platforms play a key role in their purchasing mindset. This shows how a good social media strategy is a must for businesses that want to come out on top.
Would you like to generate more traffic and conversions from social media marketing?
Do you feel that your social media channels could be doing better?
Most business owners will answer “Yes!” to both of these questions.
To boost the performance of your digital marketing strategy you need to identify what has worked or failed to work in your strategy so far.
We can all agree that an organic social media strategy is great, mainly for its cost advantage. But it also takes a lot of manpower and time to get your content in front of the right eyes.Investing in different types of social media ads guarantees faster results.
However, as the field of digital marketing grows, choosing the best paid social media ad for your business can get confusing.