Practical playbooks for AI, product, and growth.
Stories, experiments, and patterns from the work we do every day across AI, automation, ecommerce, and WhatsApp-native field operations – written to help you make sharper decisions.
6 fundamental truths about SEO
Brands and SEO professionals must take responsibility for the performance of the websites that they run and manage. Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay, the founder and president of digital marketing optimization firm Bruce Clay Inc., who spoke at SMX Advanced.
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Video Marketing for Lead Generation
According to forecasts, 2022 is the year where online videos will make up more than 82% of all consumer internet traffic—putting platforms like YouTube, TikTok, Instagram at the center of any digital marketing strategy. But how can you use video marketing to generate highly qualified leads or even hit a given marketing goal? In this article, you will learn how to turn your video content into a lead-generating asset and make the most of it.
SEO Content Brief That ACTUALLY Gets Results
A content brief is a document that tells a writer how to draft a piece of content. A “piece of content” in this case could be a blog, product description, service page, landing page, collection page, and so on. But there’s more than one kind of content brief. For example, an agency drafts a creative brief for their copywriter to make an ad campaign.
The 4 stages of search all SEOs need to know
Technical SEO issues are more common than most users expect, but you do not have to hire a team of specialists to resolve them. Developers and web designers want to assure everything on their website is up and running at optimal levels. Therefore, similarly to your website’s site health, monitoring your website’s SEO is important to keep your ranking growing.
Top technical SEO issues every webmaster should master
Technical SEO issues are more common than most users expect, but you do not have to hire a team of specialists to resolve them. Developers and web designers want to assure everything on their website is up and running at optimal levels. Therefore, similarly to your website’s site health, monitoring your website’s SEO is important to keep your ranking growing.
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How to optimize your ecommerce site for better indexing
100% indexing isn’t possible, this ultimately means that we need to work smarter in competitive markets to create better value propositions and uniqueness to move above the ranking quality threshold. For different websites, indexing key pages can mean different things. But for ecommerce stores, it boils down to two types of pages:
Simple techniques for making Web site visitors take action
The Web is the most comprehensively flawed world-changing technology ever. The ways in which you can screw up a Web site are without limit.
7 Ingredients of Great B2B Marketing Teams
B2B marketing is more complex than ever before. A familiar refrain, one that unfortunately continues to be true. More tools. More technology. More competition. More customer expectations. To be a great B2B organization, you must now employ and manage a superb marketing team.
Don’t Ignore Social Commerce
When 2022 began and the world was optimistic for a post-pandemic era, trend spotters predicted (despite the opening of brick-and-mortar stores) that e-commerce would continue to grow. According to a recent industry report, e-commerce will account for 20.4% of global retail sales by the end of 2022, up from 10% only five years ago.
Use Online Listening for Competitive Research
Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and align their efforts to produce relevant results. Obvious. While amazingly helpful and unquestionably valuable, beyond simple surveys, the downside is that this type of research is often expensive and time consuming to produce.
9 Blog Failures and Remedies
No question that blog publishing is a do-it-yourselfers paradise. Especially with WordPress, only a modicum of technical competency is enough to set up and run a credible blog. However, if your blog is integral to your business I suggest working with people that specialize in blog design and development. I’m working with Unique Blog Designs, whose designs for Ted Murphy, Shoemoney and others I liked a lot.
Should Facebook Dominate Your Social Media Strategy?
Chris Brogan, Darren Rowse, and Kyle Lacy popularized the idea that companies in social media need a home base (Web site or blog), outposts (major customer engagement platforms like LinkedIn, Twitter, YouTube) and frontiers (lesser, experimental options like UStream, 12 Seconds).
