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Scalable SEO solutions achieve 50% boost in organic conversions
Founded in 1992, CEIC hosts one of the largest economic databases, providing insights and accurate data for over 200+ economies. CEIC uses an innovative range of indicators which provide near real-time updates across their entire database.
Economical Data Service
DIGITAL MARKETING, SEARCH ENGINE
“From the moment we get going the process was smooth, transparent and the communication was great. Not only we recieve valuable web design advice we also recieved great conversion insights and knowledge. Thanks to Whizzystack team for doing what they do. “
– Charlie (Managing Director)
Our existing paid search strategy was performing well, however, we saw the opportunity to push the account to the next level and help Topps Tiles dominate the market. Topps Tiles wanted us to investigate if paid search activity was cannibalizing organic efforts. If it was, then this would provide the opportunity to invest time and budget elsewhere.
CEIC provides two types of data plans for specific target audiences:
Specifically, we set out to:
Been growing consumer brands since 2016, whether that’s guiding established retail brands through their D2C transformation or taking eCommerce D2C brands to the next level using omnichannel retail marketing
A short-term strategy – targeting and optimising areas of the domain that received the most traffic to achieve higher rankings and to drive conversions
A long-term strategy – improving the domain’s overall indexation and content quality, as we discovered a number of pages that needed to be optimised.
Since CEIC’s domain was so vast, we needed to get a full picture of how many URLs were on the site to gain insights on indexable content and index traps. We used a cloud-based solution to crawl 6m+ URLs, as standard SEO crawlers lacked the RAM capacity for a site this large.
To identify areas for improvement for content on the website, we created a sitemap hierarchy that reflected the categorisation of indicators by country and content quality. We followed a set criteria for judging these pages and set out to optimise them.
We then divided the sitemap into new and old content, ensuring that new content was crawled more frequently. This was coupled with updating internal links on top level indicator pages, which would make it easier to find pages with indexation issues.
Rather than approaching content page by page, we developed our own automation programme using Python, which enabled us to improve and optimise content en masse across 6 million+ URLs.
Been growing consumer brands since 2016, whether that’s guiding established retail brands through their D2C transformation or taking eCommerce D2C brands to the next level using omnichannel retail marketing
We delivered huge traffic gains over the course of 12 months by focusing on scalable solutions using Python and Google Cloud, as well as finding innovative ways to report on success through sitemap reporting.
Impressed with the results we achieved, CEIC sought to enlist our CRO services to complement our SEO efforts and have been looking to expand their database even further as a result of this.
Important key performance indicators (KPIs).
INCREASE IN PAGE 1 KEYWORDS
INCREASE IN ORGANIC WEBSITE TRAFFIC
INCREASE IN ACTIVE SUBSCRIBERS
READY TO START A PROJECT
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Whizzystack Solutions
B-61, Sector 67, Noida, Delhi-NCR 201301
Phone: +91 95 6064 1297 | 0(120) 428 7309
E-mail : info@whizzystack.co
Web: www.whizzystack.co
All queries
Whizzytack Solutions
B-61, Sector 67, Noida, Delhi-NCR 201301
Phone: +91 95 6064 1297 | 0(120) 428 7309
E-mail : info@whizzystack.co
Web: www.whizzystack.co
All queries
Whizzytack Solutions
111, Pemberton BLVD, Brown Mills, NJ 08015 US
Phone: +91 95 6064 1297 | 0(120) 428 7309
E-mail : info@whizzystack.co
Web: www.whizzystack.co
All queries
E-mail: info@whizzystack.co
Web: www.whizzystack.co
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They needed a site that would grow with them, and which would allow them….. fully customized subscription model for a Dermatologist in just two weeks. ue. Read on to discover how we increased sales for this exciting start-up by almost 2,500%!…. |
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Read on to discover how we increased sales for this exciting start-up by almost 2,500%!….
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