With Google Ads it is vitally important that continual analysis, improvements, expansion and updating of campaigns is taking place. This includes implementing regularly launched new features, developing new campaigns for sales, promotions and new products/services, or continually working to increase your ROI and reduce your cost per sale/lead. This ongoing development, improvement and split testing allows us to get more and more out of your investment for you, fully justifying the need for monthly management. In addition, our experienced team will also provide regular updates, insights to fuel you’re your broader marketing decisions, and monthly reports to fully detail how your investment is being utilised and what the returns and achievements towards your business goals has been each month.

A website with an enquiry form, checkout process, or other desired actions for visitors (such as app downloads, newsletter sign-ups, or content views) is all you need to begin with. From here there are a handful of elements that require setting up and these are listed below: Accounts with each selected advertising platform. Google Analytics account. Tracking of enquiry forms, checkout process, or other actions. Addition of other tracking codes to your website as necessary, such as for remarketing or Google Shopping adverts. Potential for creation of customised landing pages to direct your advertising traffic to. If the above items are not already in place then we can simply implement them for you where possible or guide you through the processes. Or if everything above is already set up, then we have extensive experience in working from existing accounts.

The time it takes to build a Google Ads campaign, implement full tracking and launch depends on the size and complexity of a campaign. However, campaigns of small and medium size businesses are typically ready to go live within 2 weeks. Extensive campaigns for large and multi-national businesses typically take 2-4 weeks to prepare. These time frames can be reduced or extended depending on the response times of your web designers or technical team putting in place the required tracking codes. Once launched your Google Ads will go through an approval process that is completed within 24 hours, and your adverts will then be visible and will begin to gather data on initial performance levels. From here we will be able to analyse the campaigns and make informed decisions to continually develop and improve the advertising performance towards your business goals.

Whizzystack’s focus is firstly on understanding your business and your objectives, budgets and time frames. From here we are able to forecast the potential reach, traffic, and sales/enquiries/other goals that are achievable, with the aim of allowing you to understand the potential returns on your investment and how Google Ads can help achieve your business goals. The key driver of our ongoing management and continual optimisation of your campaigns and website is to create notable year on year improvements. Get in touch to discuss your objectives and the results that your business could achieve.

Bing and Yahoo hold approximately 10% of the UK search engine market share. This has very slowly increased in recent years as Bing in particular has become the default search engine for many programmes, browsers and operating systems. Advertising on Bing and Yahoo is therefore a very logical way to increase your advertising reach by up to 10%. Furthermore, advertising competition is less fierce on Bing and Yahoo, and therefore the advertising costs are typically slightly lower than on Google Ads. It is certainly a recommended extension of your search engine advertising activities.