Author: Punarnawa Ghildiyal

Chris Brogan, Darren Rowse, and Kyle Lacy popularized the idea that companies in social media need a home base (Web site or blog), outposts (major customer engagement platforms like LinkedIn, Twitter, YouTube) and frontiers (lesser, experimental options like UStream, 12 Seconds).

Are you ready to add some “Why” to your “How”? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or social media metrics?
Then this is the blog post for you.

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy.

Social media strategy needs constant tweaking, analyzing and learning from your or your competitors’ success and failures.

Apart from the obvious tools (like Facebook and Twitter Analytics), here are five tools to help you come with new social media advertising tactics:

Would you like to generate more traffic and conversions from social media marketing?

Do you feel that your social media channels could be doing better?

Most business owners will answer “Yes!” to both of these questions.

To boost the performance of your digital marketing strategy you need to identify what has worked or failed to work in your strategy so far.