Ambitious home & living brands are now capitalising on the sea change that’s occurring in consumer buying behaviour. Consumers now want “showroom level” shopping experiences from the comfort of their armchair and brands that understand how to deliver omnichannel marketing are winning.

Most eCommerce brands are leveraging multi-channel marketing to achieve results, but how many can say they do omnichannel? The ability to remove channel silo’s and create joined-up acquisition across Search, Social & Email, consistent brand messaging across all customer touchpoints and combined reporting which utilises sophisticated attribution modelling.