When 2022 began and the world was optimistic for a post-pandemic era, trend spotters predicted (despite the opening of brick-and-mortar stores) that e-commerce would continue to grow.
According to a recent industry report, e-commerce will account for 20.4% of global retail sales by the end of 2022, up from 10% only five years ago.
Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and align their efforts to produce relevant results. Obvious. While amazingly helpful and unquestionably valuable, beyond simple surveys, the downside is that this type of research is often expensive and time consuming to produce.
The pandemic accelerated us into the all-digital world, and marketers have had to sink or swim when learning to deal with an all-the-time (or always on) customer base. The first lesson learned? Implement a robust customer experience strategy that mirrors where and how customers prefer to engage your brand.
What do Beyoncé, Kate Middleton, and Harrison Ford have in common? Other than having devoted fan bases, they’re celebrities who have a reputation for giving very few interviews. They control their messaging tightly.
While Beyoncé and Kate Middleton choose to go directly to their fan bases with highly choreographed messaging through their social media channels,
According to a study by Microsoft, 95% of all customer interactions will be driven by artificial intelligence (AI) by 2025. Businesses from start-ups to large enterprises increasingly use AI solutions on the customer journey at all touchpoints.
The focus is on delivering a reimagined customer experience and an integrated and personal end-to-end experience.