Practical playbooks for AI, product, and growth.
Stories, experiments, and patterns from the work we do every day across AI, automation, ecommerce, and WhatsApp-native field operations – written to help you make sharper decisions.
How Brands Can Use Feedback to Measure Customer Experience
In the past, brands have measured the success of marketing campaigns based on return on investment, which provided insight into whether a substantial return was made on the amount of money spent on advertising and marketing. Today, brands in all industries are facing new challenges. There has never been more feedback online, and the expectations have never been higher.
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Social Media Strategy in 7 Steps
Are you ready to add some “Why” to your “How”? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or social media metrics? Then this is the blog post for you.
Four Ways to Prioritize Customer Experience
The pandemic accelerated us into the all-digital world, and marketers have had to sink or swim when learning to deal with an all-the-time (or always on) customer base. The first lesson learned? Implement a robust customer experience strategy that mirrors where and how customers prefer to engage your brand.
SEO: How to Generate More Clicks from Your Current Rankings
For as long as it has existed, search engine optimization has been about getting found in search. And yet, most people (and even many SEO experts themselves) tend to think about this as a result as one and only strategy: Increasing your site’s organic rankings. When Google started, this may have been the only method of increasing your organic search traffic.
Improve Your SEO Results By Cleaning Up Your Content
If you publish content on an ongoing and consistent basis, I’m willing to bet actual money, and without looking at your analytics first, that you have a handful of blog posts that are performing really well for your organic search goals. The rest is most likely a mountain of content that, at best, ranks at a solid “meh” on the performance scale.
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7 Ways AI is Revolutionizing Content Creation
Artificial intelligence and machine learning have proven their worth in digital marketing. But will they steal the jobs of content writers? While that may be a far-fetched question, marketers can improve the quality of content creation using AI. Statista estimates that by 2025, the total data creation will grow to more than 180 zettabytes globally. And AI and ML will certainly play their role in this content creation.
4 Reputation Management Realities That All Brands Now Face
What do Beyoncé, Kate Middleton, and Harrison Ford have in common? Other than having devoted fan bases, they’re celebrities who have a reputation for giving very few interviews. They control their messaging tightly. While Beyoncé and Kate Middleton choose to go directly to their fan bases with highly choreographed messaging through their social media channels,
Everything You Need to Know About AI and Customer Experience
According to a study by Microsoft, 95% of all customer interactions will be driven by artificial intelligence (AI) by 2025. Businesses from start-ups to large enterprises increasingly use AI solutions on the customer journey at all touchpoints. The focus is on delivering a reimagined customer experience and an integrated and personal end-to-end experience.
5 Tools to Fine-Tune Your Social Media Advertising Strategy
But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing and learning from your or your competitors’ success and failures. Apart from the obvious tools (like Facebook and Twitter Analytics), here are five tools to help you come with new social media advertising tactics:
5 Top Social Auditing and Assessment Tools for 2022
Would you like to generate more traffic and conversions from social media marketing? Do you feel that your social media channels could be doing better? Most business owners will answer “Yes!” to both of these questions. To boost the performance of your digital marketing strategy you need to identify what has worked or failed to work in your strategy so far.
An Effective Social Media Audit
Over three billion people around the world use social media every month. Out of this, 75% feel that social media platforms play a key role in their purchasing mindset. This shows how a good social media strategy is a must for businesses that want to come out on top.
6 Types of Social Media Ads For Solid Results
We can all agree that an organic social media strategy is great, mainly for its cost advantage. But it also takes a lot of manpower and time to get your content in front of the right eyes.Investing in different types of social media ads guarantees faster results. However, as the field of digital marketing grows, choosing the best paid social media ad for your business can get confusing.
