Artificial intelligence and machine learning have proven their worth in digital marketing. But will they steal the jobs of content writers?
While that may be a far-fetched question, marketers can improve the quality of content creation using AI.
Statista estimates that by 2025, the total data creation will grow to more than 180 zettabytes globally. And AI and ML will certainly play their role in this content creation.
Image Source – Statista
While several experts see content creation using AI as a threat to content writers, in reality, it can serve as a highly efficient assistant to enhance their productivity.
In fact, I believe content creation using AI can help brands deliver a great customer experience. AI’s capacity to process and analyze data can be leveraged to create customer-specific content.
Are you skeptical about what I am saying? Do you need some convincing?
Allow me to explain how AI is already a part of the content creation process and how it will influence the future of content marketing.
Let’s get right to it.
7 Reasons Content Creation Using AI is the Future
Content writing is more of a human-centered job compared to other fields of digital marketing.
But content writers can use any kind of assistance to improve the speed and quality of content creation. That’s where AI has stepped in and transformed the way we create content.
Take a look at 7 ways content creation using AI is revolutionizing content marketing.
1. Content Creation Using AI Takes Personalization to a New Level
Do you know that personalization is key to better customer engagement in this era?
And to create personalized content, marketers need to better understand their customers and their expectations. That’s where content creation using AI can be of great help.
Artificial intelligence and machine learning can gather valuable customer data and analyze it to create specific customer profiles and segments.
These insights can be utilized in creating highly personalized recommendations and messages to better connect with your customers.
Marketers today have left behind generalized email marketing campaigns and with the help of AI-powered tools, they can create personalized email marketing content. So, if you’ve got a career in the communications field, AI can prove to be a great asset for you.
What’s the result? Better engagement and lead generation. And that’s why content creation using AI is imperative.
2. It Can Provide Natural Language Generation
Machines have proven that they can ‘learn’.
Based on what they learn from the data at hand, content creation using AI is made possible by an automated software process called “Natural Language Generation (NLG)”.
You would be surprised to know that the world’s noted media houses like The New York Times, The Washington Post, Reuters, and several others are already relying on NLG tools for content creation.
QuillBot, Amazon Polly, Google’s Text-to-Speech, and Wordsmith are some of the highly efficient NLG tools in use today.
Everything from product descriptions to tweets, business data reports, news articles, and even poetry can be written using such AI tools.
What’s the good news for content writers? They can create a framework and guidelines for their content requirements and NLG tools can complete the narratives efficiently and fast.
Going further, humans and machines will work even closer for quality content creation.
3. It Can Automate Small Content Requirements
Let’s face it, humans can only write at a certain pace, no matter how fast they are.
What if you had an efficient assistant who could fulfill the small content requirements for you?
The AI tools I mentioned above are capable of crafting personalized content with little guidance from humans.
Content creation using AI can be used to generate data-specific content for social media posts, brief reports, news updates, and notifications for personal messaging apps.
What’s more, the entire process of content creation using AI can be automated with minimal human interference.
As AI technology evolves, you can expect it to handle such content creation tasks much more efficiently.
4. It Can Generate Fresh Keywords and Topics
AI has the distinct capacity to process data and draw insights in a way that humans can never do.
When it comes to content creation, AI can provide valuable insights drawn from analyzing customer data.
It can provide a clear idea about your target audience’s interests and preferences. That’s how you can come up with fresh topics that will resonate well with your target audience.
Can content creation use AI produce more SEO-friendly results? It sure can.
Advanced keyword research tools like Semrush or Ahrefs are capable of measuring keyword search volume, organic competition, and several other metrics to help marketers choose the exact keywords to achieve SEO goals.
Using AI tools for keyword research can speed up the process.
It can deliver more accurate results to help writers create content that successfully engages their preferred audience.
5. It Can Improve the Performance of Social Media Content
You can improve your social media content creation using AI.
Let’s see how that can happen.
The main goal of social media content is to build a brand’s presence and drive more traffic to the desired landing pages.
And marketers heavily rely on customer demographics for social media content creation.
AI has emerged as a game-changer in this regard.
Tools powered by artificial intelligence can go beyond demographics and analyze customer behaviors, sentiments, and preferences.
This valuable information can help marketers fine-tune their SMM campaigns to ensure better user engagement.
It can be further used to identify and track sales leads, which strengthens your sales funnel.
6. It Can Curate User-Generated Content
Social media users today are excellent content creators and consumers.
A majority of millennials are more likely to base their buying decisions on user-generated content (UGC) than branded content.
This generation is far more open to sharing their shopping experiences and opinions about brands with their connections on social media.
As a brand, you’d certainly want to leverage UGC for brand reputation analysis and to boost it.
AI tools can scout through various social media platforms to identify brand mentions and collect feedback and customer reviews related to your brand and products.
AI can not only recognize user-generated text related to your products, but also images and videos using visual-recognition technology.
Thus, AI tools can curate high-quality UGC which can be used in your social media campaigns to boost brand visibility and credibility.
7. It Delivers Quality Customer Service
We all know how chatbots are already proving to be helpful in easing the responsibilities of customer service agents.
With the inclusion of AI, advanced chatbots are now capable of understanding customer queries and responding to them in a similar manner as humans do, all thanks to deep learning.
Based on the specific requirements of users, the AI-assisted chatbots can provide the most relevant information to help customers:
- Understand a product’s USP
- Complete their purchases
- Get acquainted with different types of referral programs
- Build a relationship with your brand
By eliminating delays in response and providing the specific information that customers are looking for, AI chatbots can enhance customer experience and improve customers’ buying journeys.
Are You Ready to Try Content Creation Using AI?
I am sure you are convinced by now that content creation using AI is the future.
It’s important for marketers to generate quality content to create a consistent brand image online and using AI tools for this task is a smart and futuristic choice.
Go ahead and explore some of the best AI-assisted tools out there and see how they can take your content creation process to a whole new level.
You would be pleasantly surprised by what this technology can achieve for your business.
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