Category: Digital Marketing

It’s better to take steps to build a better online reputation now instead of waiting for a crisis to blow up your business. Here’s how.
I’ve helped several brands with their online reputation management (ORM) during my digital marketing career.

Unfortunately, most of this work involved trying to help the brands recover from a crisis.

Brands and SEO professionals must take responsibility for the performance of the websites that they run and manage.

Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay, the founder and president of digital marketing optimization firm Bruce Clay Inc., who spoke at SMX Advanced.

According to forecasts, 2022 is the year where online videos will make up more than 82% of all consumer internet traffic—putting platforms like YouTube, TikTok, Instagram at the center of any digital marketing strategy.

But how can you use video marketing to generate highly qualified leads or even hit a given marketing goal?

In this article, you will learn how to turn your video content into a lead-generating asset and make the most of it.

A content brief is a document that tells a writer how to draft a piece of content. A “piece of content” in this case could be a blog, product description, service page, landing page, collection page, and so on.
But there’s more than one kind of content brief. For example, an agency drafts a creative brief for their copywriter to make an ad campaign.

Technical SEO issues are more common than most users expect, but you do not have to hire a team of specialists to resolve them.

Developers and web designers want to assure everything on their website is up and running at optimal levels. Therefore, similarly to your website’s site health, monitoring your website’s SEO is important to keep your ranking growing.

Technical SEO issues are more common than most users expect, but you do not have to hire a team of specialists to resolve them.

Developers and web designers want to assure everything on their website is up and running at optimal levels. Therefore, similarly to your website’s site health, monitoring your website’s SEO is important to keep your ranking growing.

100% indexing isn’t possible, this ultimately means that we need to work smarter in competitive markets to create better value propositions and uniqueness to move above the ranking quality threshold.

For different websites, indexing key pages can mean different things. But for ecommerce stores, it boils down to two types of pages:

The Web is the most comprehensively flawed world-changing technology ever. The ways in which you can screw up a Web site are without limit.

When 2022 began and the world was optimistic for a post-pandemic era, trend spotters predicted (despite the opening of brick-and-mortar stores) that e-commerce would continue to grow.

According to a recent industry report, e-commerce will account for 20.4% of global retail sales by the end of 2022, up from 10% only five years ago.