Category: Digital Marketing

Just like when you were in school and wanted to know how well you did on a big exam, you want to know how well your website and digital marketing efforts are faring. While you can’t grade your efforts based on a concrete A-F scale (though that would be nice, wouldn’t it?), you can calculate your return on investment (ROI).

Your website ROI is an important key performance indicator (KPI) that shouldn’t be overlooked — it can give you valuable insight into your website that can be used to your advantage.

Google Keyword Planner is a powerful and well-known tool in the Paid Media industry. The Keyword Planner supports millions of PPC analysts every single day in researching effective keywords for their search campaigns.

Since being widely implemented around a year ago, Performance Max campaigns have played an essential role in many advertisers’ overall PPC strategy. With these campaign types, Google has taken much of the manual control advertisers would have in other campaigns and replaced it with their ever-evolving machine learning algorithms.

Since being widely implemented around a year ago, Performance Max campaigns have played an essential role in many advertisers’ overall PPC strategy. With these campaign types, Google has taken much of the manual control advertisers would have in other campaigns and replaced it with their ever-evolving machine learning algorithms.

Video content has always been a big part of social media. After all, YouTube is the second most popular social media platform with over 2.5 million users a month. Add YouTube’s consistent popularity to the rise of TikTok, Instagram Reels, and Facebook Stories, and you can easily see how video content is transforming the social media landscape. This is especially true for brands and businesses that use social media. If you want to gain traction, you must start using video content.