Category: Digital Marketing

Since being widely implemented around a year ago, Performance Max campaigns have played an essential role in many advertisers’ overall PPC strategy. With these campaign types, Google has taken much of the manual control advertisers would have in other campaigns and replaced it with their ever-evolving machine learning algorithms.

Video content has always been a big part of social media. After all, YouTube is the second most popular social media platform with over 2.5 million users a month. Add YouTube’s consistent popularity to the rise of TikTok, Instagram Reels, and Facebook Stories, and you can easily see how video content is transforming the social media landscape. This is especially true for brands and businesses that use social media. If you want to gain traction, you must start using video content.

Google Keyword Planner is a powerful and well-known tool in the Paid Media industry. The Keyword Planner supports millions of PPC analysts every single day in researching effective keywords for their search campaigns.

Every eCommerce business knows about conversion rate optimisation (CRO). It is widely understood to be the most important factor in giving consumers consistently outstanding online shopping experiences, increasing brand integrity and boosting sales. Yet according to studies, only around 22% of businesses say that they are satisfied with their webstore’s conversion rate performance. Given the importance of effective CRO, why are so many eCommerce businesses dissatisfied?

Because of the pandemic, eCommerce growth has accelerated to unprecedented levels, meaning that more people than ever are shopping online. And inevitably, more people are shopping using their mobile phones. Therefore, making mobile UX intuitive and super-low friction must be a priority for eCommerce businesses.

It’s better to take steps to build a better online reputation now instead of waiting for a crisis to blow up your business. Here’s how.
I’ve helped several brands with their online reputation management (ORM) during my digital marketing career.

Unfortunately, most of this work involved trying to help the brands recover from a crisis.

Brands and SEO professionals must take responsibility for the performance of the websites that they run and manage.

Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay, the founder and president of digital marketing optimization firm Bruce Clay Inc., who spoke at SMX Advanced.

According to forecasts, 2022 is the year where online videos will make up more than 82% of all consumer internet traffic—putting platforms like YouTube, TikTok, Instagram at the center of any digital marketing strategy.

But how can you use video marketing to generate highly qualified leads or even hit a given marketing goal?

In this article, you will learn how to turn your video content into a lead-generating asset and make the most of it.

A content brief is a document that tells a writer how to draft a piece of content. A “piece of content” in this case could be a blog, product description, service page, landing page, collection page, and so on.
But there’s more than one kind of content brief. For example, an agency drafts a creative brief for their copywriter to make an ad campaign.

Technical SEO issues are more common than most users expect, but you do not have to hire a team of specialists to resolve them.

Developers and web designers want to assure everything on their website is up and running at optimal levels. Therefore, similarly to your website’s site health, monitoring your website’s SEO is important to keep your ranking growing.