Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and align their efforts to produce relevant results. Obvious. While amazingly helpful and unquestionably valuable, beyond simple surveys, the downside is that this type of research is often expensive and time consuming to produce.
No question that blog publishing is a do-it-yourselfers paradise. Especially with WordPress, only a modicum of technical competency is enough to set up and run a credible blog.
However, if your blog is integral to your business I suggest working with people that specialize in blog design and development. I’m working with Unique Blog Designs, whose designs for Ted Murphy, Shoemoney and others I liked a lot.
In the past, brands have measured the success of marketing campaigns based on return on investment, which provided insight into whether a substantial return was made on the amount of money spent on advertising and marketing.
Today, brands in all industries are facing new challenges. There has never been more feedback online, and the expectations have never been higher.
The pandemic accelerated us into the all-digital world, and marketers have had to sink or swim when learning to deal with an all-the-time (or always on) customer base. The first lesson learned? Implement a robust customer experience strategy that mirrors where and how customers prefer to engage your brand.
For as long as it has existed, search engine optimization has been about getting found in search.
And yet, most people (and even many SEO experts themselves) tend to think about this as a result as one and only strategy: Increasing your site’s organic rankings.
When Google started, this may have been the only method of increasing your organic search traffic.
If you publish content on an ongoing and consistent basis, I’m willing to bet actual money, and without looking at your analytics first, that you have a handful of blog posts that are performing really well for your organic search goals. The rest is most likely a mountain of content that, at best, ranks at a solid “meh” on the performance scale.
Artificial intelligence and machine learning have proven their worth in digital marketing. But will they steal the jobs of content writers?
While that may be a far-fetched question, marketers can improve the quality of content creation using AI.
Statista estimates that by 2025, the total data creation will grow to more than 180 zettabytes globally. And AI and ML will certainly play their role in this content creation.
What do Beyoncé, Kate Middleton, and Harrison Ford have in common? Other than having devoted fan bases, they’re celebrities who have a reputation for giving very few interviews. They control their messaging tightly.
While Beyoncé and Kate Middleton choose to go directly to their fan bases with highly choreographed messaging through their social media channels,
According to a study by Microsoft, 95% of all customer interactions will be driven by artificial intelligence (AI) by 2025. Businesses from start-ups to large enterprises increasingly use AI solutions on the customer journey at all touchpoints.
The focus is on delivering a reimagined customer experience and an integrated and personal end-to-end experience.
Starting SEO for a new site is overwhelming, especially if you haven’t done it dozens of times already.
In fact, the process can be quite intimidating, as there are so many technical tasks involved.
SEO for a new site is one of those most intimidating tasks new site owners tend to shy away from and set aside.