Simple techniques for making Web site visitors take action
The Web is the most comprehensively flawed world-changing technology ever. The ways in which you can screw up a Web site are without limit.
Category: Digital Marketing
7 Ingredients of Great B2B Marketing Teams
B2B marketing is more complex than ever before. A familiar refrain, one that unfortunately continues to be true.
More tools. More technology. More competition. More customer expectations.
To be a great B2B organization, you must now employ and manage a superb marketing team.
Don’t Ignore Social Commerce
When 2022 began and the world was optimistic for a post-pandemic era, trend spotters predicted (despite the opening of brick-and-mortar stores) that e-commerce would continue to grow.
According to a recent industry report, e-commerce will account for 20.4% of global retail sales by the end of 2022, up from 10% only five years ago.
Use Online Listening for Competitive Research
Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and align their efforts to produce relevant results. Obvious. While amazingly helpful and unquestionably valuable, beyond simple surveys, the downside is that this type of research is often expensive and time consuming to produce.
9 Blog Failures and Remedies
No question that blog publishing is a do-it-yourselfers paradise. Especially with WordPress, only a modicum of technical competency is enough to set up and run a credible blog.
However, if your blog is integral to your business I suggest working with people that specialize in blog design and development. I’m working with Unique Blog Designs, whose designs for Ted Murphy, Shoemoney and others I liked a lot.
How Brands Can Use Feedback to Measure Customer Experience
In the past, brands have measured the success of marketing campaigns based on return on investment, which provided insight into whether a substantial return was made on the amount of money spent on advertising and marketing.
Today, brands in all industries are facing new challenges. There has never been more feedback online, and the expectations have never been higher.
Four Ways to Prioritize Customer Experience
The pandemic accelerated us into the all-digital world, and marketers have had to sink or swim when learning to deal with an all-the-time (or always on) customer base. The first lesson learned? Implement a robust customer experience strategy that mirrors where and how customers prefer to engage your brand.
SEO: How to Generate More Clicks from Your Current Rankings
For as long as it has existed, search engine optimization has been about getting found in search.
And yet, most people (and even many SEO experts themselves) tend to think about this as a result as one and only strategy: Increasing your site’s organic rankings.
When Google started, this may have been the only method of increasing your organic search traffic.
Improve Your SEO Results By Cleaning Up Your Content
If you publish content on an ongoing and consistent basis, I’m willing to bet actual money, and without looking at your analytics first, that you have a handful of blog posts that are performing really well for your organic search goals. The rest is most likely a mountain of content that, at best, ranks at a solid “meh” on the performance scale.
7 Ways AI is Revolutionizing Content Creation
Artificial intelligence and machine learning have proven their worth in digital marketing. But will they steal the jobs of content writers?
While that may be a far-fetched question, marketers can improve the quality of content creation using AI.
Statista estimates that by 2025, the total data creation will grow to more than 180 zettabytes globally. And AI and ML will certainly play their role in this content creation.
