Practical playbooks for AI, product, and growth.
Stories, experiments, and patterns from the work we do every day across AI, automation, ecommerce, and WhatsApp-native field operations – written to help you make sharper decisions.
OPTIMIZE YOUR ROI FROM SOCIAL MARKETING
In digital marketing, ROI is a big discussion. After all, why would a brand continue to put time and money toward a campaign if it isn’t achieving the ideal results? While it can be pretty easy to figure out your return on investment for things like email marketing, promotional codes, and sales, understanding your social media ROI takes a little bit more time.
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Tech and eCommerce – How age influence it
Artificial intelligence, or AI, can be used to automate simple tasks and give us valuable insight into how people think. As a result, eCommerce businesses are using it to their advantage. So, how can you use artificial intelligence to grow sales and amplify your brand? Here are some of the ways you can adopt it online.
Artificial Intelligence- Will it stay for long time ?
Artificial intelligence, or AI, can be used to automate simple tasks and give us valuable insight into how people think. As a result, eCommerce businesses are using it to their advantage. So, how can you use artificial intelligence to grow sales and amplify your brand? Here are some of the ways you can adopt it online.
Latest approach to Calculate and Improve your Website ROI
Just like when you were in school and wanted to know how well you did on a big exam, you want to know how well your website and digital marketing efforts are faring. While you can’t grade your efforts based on a concrete A-F scale (though that would be nice, wouldn’t it?), you can calculate your return on investment (ROI). Your website ROI is an important key performance indicator (KPI) that shouldn’t be overlooked — it can give you valuable insight into your website that can be used to your advantage.
![Latest changes in PPC: August 2022 industry updates – Duplicate – [#47439]](https://whizzystack.co/wp-content/uploads/2022/10/8-Tools-for-Innovating-Digital-Marketing-in-2022-1-300x169.jpg)
Latest changes in PPC: August 2022 industry updates – Duplicate – [#47439]
Google Keyword Planner is a powerful and well-known tool in the Paid Media industry. The Keyword Planner supports millions of PPC analysts every single day in researching effective keywords for their search campaigns.
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This year manage Your Marketing Budget effecively
Since being widely implemented around a year ago, Performance Max campaigns have played an essential role in many advertisers’ overall PPC strategy. With these campaign types, Google has taken much of the manual control advertisers would have in other campaigns and replaced it with their ever-evolving machine learning algorithms.
PPC: November 2022 industry updates
Since being widely implemented around a year ago, Performance Max campaigns have played an essential role in many advertisers’ overall PPC strategy. With these campaign types, Google has taken much of the manual control advertisers would have in other campaigns and replaced it with their ever-evolving machine learning algorithms.
HOW CAN POSTING VIDEO CONTENT HELP YOUR BUSINESS
Video content has always been a big part of social media. After all, YouTube is the second most popular social media platform with over 2.5 million users a month. Add YouTube’s consistent popularity to the rise of TikTok, Instagram Reels, and Facebook Stories, and you can easily see how video content is transforming the social media landscape. This is especially true for brands and businesses that use social media. If you want to gain traction, you must start using video content.
Latest changes in PPC: August 2022 industry updates
Google Keyword Planner is a powerful and well-known tool in the Paid Media industry. The Keyword Planner supports millions of PPC analysts every single day in researching effective keywords for their search campaigns.
How Conversion rate tactics can improve eCommerce business growth
Every eCommerce business knows about conversion rate optimisation (CRO). It is widely understood to be the most important factor in giving consumers consistently outstanding online shopping experiences, increasing brand integrity and boosting sales. Yet according to studies, only around 22% of businesses say that they are satisfied with their webstore’s conversion rate performance. Given the importance of effective CRO, why are so many eCommerce businesses dissatisfied?
eCommerce Guide – Mobile User Experience
Because of the pandemic, eCommerce growth has accelerated to unprecedented levels, meaning that more people than ever are shopping online. And inevitably, more people are shopping using their mobile phones. Therefore, making mobile UX intuitive and super-low friction must be a priority for eCommerce businesses.
A 3-phased approach to proactive online reputation management
It's better to take steps to build a better online reputation now instead of waiting for a crisis to blow up your business. Here’s how. I’ve helped several brands with their online reputation management (ORM) during my digital marketing career. Unfortunately, most of this work involved trying to help the brands recover from a crisis.
