Category: Front End

For as long as it has existed, search engine optimization has been about getting found in search.

And yet, most people (and even many SEO experts themselves) tend to think about this as a result as one and only strategy: Increasing your site’s organic rankings.

When Google started, this may have been the only method of increasing your organic search traffic.

There’s no dispute Customer Experience (CX) is a hot topic these days and with good reason. But there is a potential problem that almost anyone responsible for improving customer experience is not thinking about.