Most Important Google Ranking Factors

Google's 200 Ranking Factors: The Complete List (2021)

Most website owners would like to follow all the ranking factors when it comes to having a higher ranking.

We have shortlisted the most significant rating variables on your website to help you out.


1. Material of good quality

In some places, you must have read that the content is king. And it’s certainly the king in the case of Google rating variables. Google would rate it higher on its search engine results page if you can generate content that is new, fresh, and helpful for users (SERPs). Google pays particular attention to the quality of your posts. If your content is not important, no matter how optimized your website is, then you can’t expect higher rankings.

Google gives importance to material that’s fresh and unique. You’d like to build posts that address your reader’s questions, add value, and are original.

If your content is duplicate or similar to other web pages, your SEO could be adversely affected. Google might not index and rate your page to begin with. And Google will slow down your website’s crawling rate if you frequently publish duplicate content. If you cover subjects that include news or trends, material freshness plays a major role. Google prefers pages which provide the latest data for such topics.

For example, if you’re writing about the global health crisis, you’d like to include recent news and analysis in your content. And using Google Trends is an easy way of discovering the latest details to keep your content fresh.

Content-Length is important as well. According to numerous reports, the length of content has an impact on where the search results are classified. On average, posts rank on the first page with 1,890 words. There is no tough and easy rule where, when writing, you can adhere to a word cap.

Structure and organization of content is critical too Your blog posts should be well organised and planned when it comes to the quality of content. This makes it easy for your guests to read your posts and find answers to their issues quickly. It is useful to organize content as Google picks up these lists and displays them as featured snippets for various keywords.

What are backlinks? How to build them?

2. Backlinks

The second most significant Google ranking element is backlinks, after content. They are an important part of the Google ranking algorithm and how the website is indexed by Google crawler. Content and backlinks go hand in hand, as web pages hardly get any organic traffic without any backlinks. For your website, backlinks or inbound links are like a vote of trust. All those votes are added together by Google and check if your website deserves to place in the top 10 results.

You will improve the odds of higher rankings if you can get backlinks from high-authority websites. That’s because you send a signal to Google that your content is trustworthy by obtaining these links, since various websites will vouch for it.


3. Search Intent

Matching the search purpose of your content is another significant ranking factor for Google. Basically, search purpose is what a user is searching for. On Google, each keyword is different and you need to understand the purpose behind the search query. For instance, if anyone searches for the best WordPress themes, you’ll find that lists are included in the top 10 results. So, if you were to create content on one of the subjects, matching the search intent and creating the correct content form is essential. Now, depending on content format and style, search intent may vary. For example, Google will show only videos and infographics in the top results in certain instances. This means that, if you want to rank for certain keywords, you can create a video or an infographic. In addition, search purpose also reveals where in the purchaser journey the visitors are.


4. Website Loading Speed

Out of 200 different Google ranking variables, the page speeds are another aspect you can concentrate on. That’s because Google will make website loading speed a part of its Core Web Vitals from May 2021.

These are a group of factors that Google believes are important to your website’s user experience. It will look at the speed, reactivity, and how quickly various elements such as fonts and images are loaded. Now, with milliseconds of load time, the aim here is not to beat your competitors. But for your users, you should pay attention to how quickly a page loads. Google wants your website to load quickly and to provide your audience with a great user experience. You can use the MonsterInsights Site Speed report to verify your website’s loading speed. It will evaluate your website, show a mobile and desktop ranking, demonstrate significant metrics about the load times of your page, and highlight recommendations to make your website even faster. For example, one way to increase the loading speed of your WordPress website is by using a CDN (content delivery network). For your users around the world, it means that your webpages load without any delay. Besides that, you can also take a look at these easy tips to speed up the efficiency of your WordPress blog.

Why Mobile-Friendly Website Is Important For Your SEO « SEOPressor –  WordPress SEO Plugin

5. Mobile Conviviality

Another thing to look at, along with pace, is whether or not your site is mobile-friendly. Since Google first went mobile in 2019, it’s crucial that your website is sensitive to mobile devices. Mobile-first means that for indexing and ranking, Google can now use the mobile edition of your website. Google will use your machine as the primary edition for indexing beforehand. But with the world’s 3.7 billion mobile internet users, it’s no wonder Google has made this move. So, now is the perfect time to make your website mobile-friendly if you want to improve your rankings. You can begin by selecting a mobile-responsive WordPress theme.


6. Domain Authority

Authority of Domain

The next Google ranking aspect you need to focus on is the domain authority of your website (DA). It is a ranking metric that indicates the awareness of your site about a specific subject and its potential to rank on search engines.

The domain authority is generated by Moz and a score between 1 and 100 is given. The higher your domain authority, the greater your Google ranking odds. There are now various ways you can raise the authority of your web. By obtaining high-quality backlinks, you can start. But having a lot of backlinks at times doesn’t guarantee higher rankings. This is where you need to generate outstanding content that focuses on your business.

You can use MonsterInsights, the best Google Analytics WordPress plugin, to get an idea of which topics your visitors want, and discover the most popular pages on your website. To increase your topical authority, then create high-quality content around these topics. As a result, Google will begin to recognize your website as an expert on the subject, raise your domain authority, and start ranking your search results pages in the top 10.



7. Optimization Keyword

One of the most obvious ranking considerations, besides creating content and having backlinks, is the use of keywords on your website.

The search terms people use to look up stuff on Google are keywords. So, it’s critical that the keywords your audience is looking for are on your website. That way, in its search results, Google will pull up your page. To make sure your website is optimized for keywords, here are a few tips

  • Title Tags-Include your goal keyword at the start of SEO title tags for your entries.
  • Meta Description-Write irresistible meta descriptions and add the keyword to your emphasis so that users know and click on your article.
  • Image Alt Text-Because Google does not read pictures, in the image alt text section, you can add your keywords to tell you what the visual is about.
  • Anchor Text- Google uses anchor text to figure out what the page is about, so when connecting your links, you can use your anchor text keywords.
  • There are other similar phrases that people look for in addition to the primary keyword, and these are called LSI (latent semantic indexing) keywords. You’re helping Google find out what the content is about by adding those on your list.
  • Avoid keyword stuffing-Keyword optimization does not only mean repeatedly adding the primary search phrase. That’s called stuffing of keywords and it’s not a good practice of SEO. Try a few times to use the head search word and then mix it with various variations.
  • Include H2 and H3 Keywords- By using keyword variations or LSI keywords in the H2 or H3 of your post, you can further enhance the SEO organization of your content.
  • Add Keyword to URL-Another practice of keyword optimization is to include the keyword in your post URL.

Not only does studying keywords for your content help to improve your piece’s structure, it also allows you to consider what your audience needs to learn. You can help develop a marketing strategy to improve SEO by knowing what keywords are best for your target audience and content form. Google-friendly writing relies on a balance between keywords and common language being illustrated. This implies that it should be written in such a way that the material flows naturally. In your content, keywords should automatically show up so that you don’t have to stuff your content at the last minute. Identifying semantically relevant keywords to your primary keyword goal is one way to do this.

There is a choice for our Keyword Magic Tool where you can look up similar keywords for your primary keyword. To help you identify if it is something you may like to add to your content, you will see how closely linked a keyword is and its search volume.

8. Website Structure

Although keyword optimization is crucial, the structure of your site is another aspect that you should look into, particularly if you’re just about to launch a website.

From a crawling and indexing perspective, your website’s architecture is essential. It enables the website and its pages to be easily identified by Google crawlers. And to enhance the structure of the web, you can start by creating a WordPress sitemap. All the relevant pages you want the search engine to know about are included in a sitemap. It enables Google Crawler to browse your website quickly, find new content, and index your pages.

By optimizing your WordPress robots.txt file, another way you can support Google to index your website is. A robots.txt file offers a guide to Google bots and tells them how the website can be crawled and indexed. It helps to find out which pages should be crawled by search engine spiders and which should not. As a consequence, you can save the crawl quota and, like the admin page, the bots will not go through pages that are not necessary.


How Does website security impact your SEO?

9. Website Security

Along with website design, the protection of your site is now a primary ranking factor for Google. This is where you need to make sure that your site is on HTTPS now, as it encrypts the details between your website and the browser of your user.

In 2014, Google reported that HTTPS is now a signal of rank. So, if your site doesn’t have SSL certificates and is running HTTPS, it would be a good idea to update your site.


10. User Experience

The last Google ranking aspect that we have for you is your website’s overall user experience. There are a lot of items now that lead to a positive user experience.

Google uses a software called RankBrain for artificial intelligence, which combines other rating signals such as:

  • CTR (click-through-rate)-It is the percentage of users in the search results who click on your website link. You can improve your rankings by improving your CTR, particularly if you’re stuck in the top 5 results.
  • Bounce rate- It’s not nice for your site to have a big bounce rate. Google would assume the page is not important and will not rate it if a large number of people click on your site and then hit the back button without engaging with your website.
  • Dwell Time-This calculates how long a visitor remains on your website after the search results from Google. The longer you stay, the easier it is.


11. Use a Program That Integrates With Google Analytics to Track Metrics

Track Metrics using a software that integrates with Google Analytics

Understanding Google Analytics is the best step that you can take in enhancing your SEO in 2021. Google Analytics is a helpful tool to understand your website, so you can make good decisions based on results. Not only can metrics help you understand how you rank, but also your audience, so that content can be better curated for them.

Google Analytics can be a fantastic tool over time to target the customers better. Some of the metrics you can learn from visitors to your site include:

  • What browsers they use: Google Analytics will provide you with powerful knowledge about which browsers your customers use. By concentrating web design on the most-used browsers, this will allow you to enhance their experience.
  • The most popular devices used to visit your website: Similar to understanding the browsers that your customers use, it can be useful to know what devices they use. There are more web users on those pages than desktop users or vice versa. Understanding the metrics of your website will allow you to develop content customized to the screen size that is most widely used, improving the user experience.
  • Referral traffic: Google Analytics also provides you with information on where visitors to your website come from. To see which social media channels your viewers are using to get to your site, you can use this information. When you pay for promotional campaigns on social media, this data is beneficial.
  • Understand the competition: Google Analytics provides insights into the traffic of rivals as well. When determining how to boost your content and outrank rivals, this knowledge can be useful.

12. Using Powerful Header Tags to target featured snippets from Google

You want to be aware of how you organize the content on the page while creating content. With the most relevant details at the top of the page, each page should have content arranged logically. Studies have actually noticed that 80% of readers spend much of their time at the top of the page looking at the content.

Google does not, however, inherently index meaning exclusively to what is at the top of the list. To see if it’s detailed, they look at the article as a whole, so with that in mind, you may need to put some effort into how the page is laid out.

Using header tags strategically lets search engines better understand your content. When writing your content, defining headers helps search engines when reviewing your content. Headers let search engines know what your content is about, and the search engines would have an even greater understanding of your content if you incorporate keywords into the headers.

Headers also make it easy for readers to skim your content, which keeps them engaged. They are a perfect way of breaking up your content and helping with the overall user experience of your website. For many readers, websites with walls of text are unattractive and intimidating. Your SEO ranking could suffer if readers quickly click away.


13. Remember to Optimize Images

Often, image optimization in terms of boosting SEO is ignored. When done correctly, however, this can bring a lot of traffic to your website.

Using visual material also has a ton of advantages, including:

  • Helps break up a text curtain
  • Aligns with Google’s potential visual search target
  • Gives the webpage’s content a stronger sense

Allows readers to better comprehend written content Visual content will benefit from better SEO, just like written content. Image optimization allows your content to rank higher on Google Image Search while enhancing the popularity of your website as well. There are a few things that you should bear in mind while you are optimizing images, however.

For eg, you can have sluggish web pages and end up ranking badly when photos are poorly optimized. Eventually, the issue may not have been the pictures or the corresponding alt text. To influence the overall ranking, the slow loading speed would be enough.

Follow the following rules when using Alt Text:

When using alt text, follow these rules: 

Descriptive: The picture should be defined in as much detail as possible in all Alt text. The picture itself should be represented with details and provide meaning as to how it relates to the content. This will improve the image rank in Google Image Search when you add detailed information about the image.

Distinctive: One important rule to follow is that for any picture on the website you can not use your content keywords as the alt tag. Instead, the content of the image and how it relates to the content should be represented by an alt text; however, the contents of the page should not be replicated overall.

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