Every project is different depending on size and complexity. While we can’t specify a rough figure until we’ve looked at your website and assessed the complexity, we always say that a SEO migration should be seen as an insurance policy to your new website build. Get in touch with us today, and we’ll just need your URL, a brief synopsis of the build project (the why’s and what’s), and ideally Google Analytics access to be able to come back with some estimates.

The objective of the migration is to preserve what you’ve already worked hard to build. Typically a successful migration project can be summed up by no changes whatsoever to traffic levels, search visibility and revenue. That said, if you bring us in early enough to the project we can advise around “baking in SEO” to your new website so that it hits the ground running and out-performs the old site.

Our job is to ensure this doesn’t happen (or at least mitigate this as much as possible). That said the very nature of the project, the proposed changes and wider business decisions that go into the end product may have negative consequences*. We typically carry out a risk assessment which predicts certain outcomes and outlines resolutions to potential issues before they arise, with the ultimate outcome being to safeguard your brand as much as possible. *e.g. Severing legacy content, overhauling site structure, change of domain names, new platform/CMS/server limitations among others.

You won’t believe the amount of times we’ve helped brands who ignored/forgot/didn’t realise the need for the SEO migration step and consequently have seen results plummet since launch. Through a retrospective migration we aim to restore as much of your prior success as possible by identifying as many existing 404 pages and implementing emergency redirects. We’ll pick up and fix as many SEO issues as we can find and iron out indexation issues. In some cases we may be able to recover past versions of your website to learn from what it did well and restore high performance content. If this is you, get in touch with us right away and we’ll let you know what we can do. Don’t delay as the success of a restorative project diminishes with each passing day.

It can be if you have to handle this all yourself as well as co-ordinating the creation of the new site – especially if you’ve not done a migration before. We have migrations down-pat and other than a few questions along the way and update calls/meetings, we handle pretty much everything – including coordinating with your development agency – to relieve you of at least one potential headache.

The migration process is the same regardless of which CMS you’re migrating a website to and from. We commonly have clients outgrowing their current platform and wanting to upgrade from Magento 1 to Magento 2  or wanting to switch entirely from Magento to Shopify Plus (and vice versa). We’ve even conducted consolidation products from several different CMS to one. Over the years we’ve got to know the nuances and limitations of the different platforms and the various Apps/Plugins required that can impact various processes.