They needed to communicate with their existing audiences and engage new prospects in the UK, Germany and Italy, letting them know about product deals in Summer Sale, Back to School and Black Friday campaigns. To enable them to get their message out, we needed to create social media campaign assets to launch on Facebook.
Besides that Our existing paid search strategy was performing well, however, we saw the opportunity to push the account to the next level and help Churchill China dominate the market. Churchill China wanted us to investigate if paid search activity was cannibalizing organic efforts. If it was, then this would provide the opportunity to invest time and budget elsewhere.
THE
STRATEGY
A short-term strategy – targeting and optimising areas of the domain that received the most traffic to achieve higher rankings and to drive conversions
A long-term strategy – improving the domain’s overall indexation and content quality, as we discovered a number of pages that needed to be optimised.
To identify areas for improvement for content on the website, we created a sitemap hierarchy that reflected the categorisation of indicators by country and content quality. We followed a set criteria for judging these pages and set out to optimise them.
We ensured new content was crawled more frequently. This was coupled with updating internal links on top level indicator pages, which would make it easier to find pages with indexation issues.
We delivered huge traffic gains over the course of 12 months by focusing on scalable solutions using Integrated search and PPC, Social Media and Google Marketing.
Impressed with the results Churchill enlist our CRO services to complement our SEO and SMM efforts and have been looking to expand their database even further as a result of this.
Important key performance indicators (KPIs).
UNBRANDED SEARCH COVERAGE YOY
UNBRANDED REVENUE GROWTH YOY
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Whizzystack Solutions
B-61, Sector 67, Noida, Delhi-NCR 201301
Phone: +91 95 6064 1297 | 0(120) 428 7309
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All queries
Whizzytack Solutions
B-61, Sector 67, Noida, Delhi-NCR 201301
Phone: +91 95 6064 1297 | 0(120) 428 7309
E-mail : info@whizzystack.co
Web: www.whizzystack.co
All queries
Whizzytack Solutions
111, Pemberton BLVD, Brown Mills, NJ 08015 US
Phone: +91 95 6064 1297 | 0(120) 428 7309
E-mail : info@whizzystack.co
Web: www.whizzystack.co
All queries
E-mail: info@whizzystack.co
Web: www.whizzystack.co
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INDIA: |
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+91 9560641297 |
info@whizzystack.co |
USA: |
+1 877.368.5420 |
sid.baker@whizzystack.co |
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| CLIENT JOURNEY They needed a site that would grow with them, and which would allow them…..
fully customized subscription model for a Dermatologist in just two weeks. ue.
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MORE RESOURCES | PLATFORMS | CLIENT JOURNEY They needed a site that would grow with them, and which would allow them…..
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