A short-term strategy – targeting and optimising areas of the domain that received the most traffic to achieve higher rankings and to drive conversions

A long-term strategy – improving the domain’s overall indexation and content quality, as we discovered a number of pages that needed to be optimised.

• To identify areas for improvement for content on the website, we created a sitemap hierarchy that reflected the categorisation of indicators by country and content quality. We followed a set criteria for judging these pages and set out to optimise them.

• We ensured new content was crawled more frequently. This was coupled with updating internal links on top level indicator pages, which would make it easier to find pages with indexation issues.

• Our digital design specialists went to work creating hundreds of tile images, each showing an products, which included promotional messaging, call-to-action and the offer deal—pricing or percentage saving.
• Each set of tile images was tailored to be campaign specific. The tile images were designed to be used as cards in Facebook’s ad carousels.
• he tile images were tuned to each campaign context. This is vital to ensure that your social media ad output strikes the right tone and mood for your audience segments. This includes not only imagery, but also appropriate copy tone of voice, clear branding and strong calls-to-action