They needed to communicate with their existing audiences and engage new prospects in the UK, Germany and Italy, letting them know about product deals in Summer Sale, Back to School and Black Friday campaigns. To enable them to get their message out, we needed to create social media campaign assets to launch on Facebook.

Besides that Our existing paid search strategy was performing well, however, we saw the opportunity to push the account to the next level and help Churchill China dominate the market. Churchill China wanted us to investigate if paid search activity was cannibalizing organic efforts. If it was, then this would provide the opportunity to invest time and budget elsewhere.