Custom Websites & Software that Drive Results

UNIQUE BRANDING THROUGH WEBSITE 

The website for Hotel Cafe Royal has changed over time to accommodate new objectives, but the company felt that it had lost its brand identity and was falling short of user expectations and industry norms. They needed a new website that would distinguish them as an industry leader in light of recent branding upgrades and renovations. A strategy was adopted to 

• User Experience Improvement.
• Making brand live through Design Process.
• Developing a single dashboard to manage multiplications through CMS WordPress  

  The design was kept straightforward, uncomplicated with a contemporary style and a dash of history.

USER EXPERIENCE IMPROVMENT

We identified several critical areas where the new website may outperform the present one after doing a UX audit. Increasing bookings and revenues, creating an intuitive CMS, and improving brand consistency were the main goals.

• We used high-fidelity prototypes and the brand requirements for Cafe Royal to create UX-driven designs.
• To find areas for improvement, we employed personas and user journey flows to identify pain spots. Using this data, we reorganized the sitemap’s structure to concentrate on user objectives and enhance conversion rates.

In a very competitive industry, it was vital that the needs of their target audience were met and the user journey was simple and quick. The biggest challenge was taking a large sitemap and making sure every aspect of the business was accessible and converts well.

• The design was kept straightforward, uncomplicated with a contemporary style and a dash of history.

• Entire website was rejuvenated using latest images and elegant color schemes to ensure enjoyable user experience higher conversions.

• Shadow boxed CTA’s and made them more prominent across the entire site

TECHNICAL AUDITING

• We used Google Index Management  to prevent page duplications, placing Sitemap.

• Removed Redundant metatags.

• We specified URL parameters in Google Search Console to remove index bloating.

CONTENT REVIEW AND KEYWORD RESEARCH AND ONPAGE OPTIMIZATION

Content management was an important factor for Cafe Royal as they have two locations linked from an umbrella brand website. With a large number of services, information and contact forms it was vital staff could add, update and delete content quickly and easily.

• Keyword based content marketing improved pages ranking. We also created regular newsletters that pushed key sale.

• We incorporated a blog into design to improve topic relevance, cleaned up unhealthy links to improve site authority.

• Page Loading speed and a keyword research, based on competitor analysis was done to improve the on page optimization.