Why you may need a Digital Marketing Strategy-2022

our limited investment in digital marketing can jeopardize the future of your business. It’s simple, you won’t be competitive to attract new customers in the future. To keep pace with change digital scenario, Businesses have to keep evolving approaches to develop digital strategies.

Following are the 10 common problems that arises due to lack of clear digital strategy:

You are directionless
You have limited knowledge of online audience or market share
Your Competitors will gain market share through optimized digital strategy
You have limited powerful online value proposition
You have limited knowhow of online customers
You’re not integrated
Limited Resources due to limited importance to digital channels
You waste Money and Time through duplication
You have limited agility to catch up or stay ahead
You’re not optimizing

You are directionless

Companies generally lacks clear strategic goal and digital strategy for digital channels in terms of customer acquisitions, relationship building and retention. This leads to inaccurate resource allocation and faulty evaluations.

We can help you to create more realistic Investments forecast and simplified reporting of Google Analytics for monthly review. This will lead to overall improve conversion rates.

You have limited knowledge of online audience or market share

You may have underestimated your customer demand for online services as it need comprehensive research. It is possible that you won’t understand your online marketplace as the dynamics are different here from traditional channels. Online channels have different types of customer profile and behaviour, competitors, propositions, and options for marketing communications.

All it need is to develop more detailed, realistic personas that map messages and content requirements throughout the customer journey. The meticulous research and planning require comprehensive competitor analysis and idea about audience’s intent. Google Keywords planning tools can be used for it.

Your Competitors will gain market share through optimized digital strategy

An ad-hoc approach with vague digital strategies and sub optimal resource allocation to Digital marketing will give space and market share to your competitors. There is always a proportionate investment that we make on paid, owned and earned media across the customer lifecycle. These investments are required to maintain visibility and support conversion and retention continuously as people search for and select products online.

While developing the digital strategy we need to find the key digital activities and continuously prioritize and refine them. We also need to keep ourselves updated on the latest trends and innovations in our sector.

You have limited powerful online value proposition

Businesses are generally unable to carve out right value proposition for their digital marketing strategy. While developing digital strategy, the prime factor to decide scope of opportunity will be to improve brand appeal through digital experiences. This involves improving online services, interactive tools and improvement in digital audience interactions.

To differentiate your business, your online services should be based on clearly defined digital value proposition tailored to target customer persona. This will ensure engagement of existing and new customers to engage initially and stay loyal.

You have limited knowhow of online customers

Digital mediums are often termed as most measurable medium. However, Google Analytics, Social Analytics and similar analytical tools like reveal the volumes of visits but cannot explain the sentiments and thinking of visitors. It requires other forms of Research and website user feedback tools to identify your weak points and then address them.

You’re not integrated

Businesses generally carry out digital activities in silos. However digital media gives best results when it is integrated with traditional media and response channels. An integrated digital marketing strategy with integrated marketing plan will make digital as a part of your business as usual and will ensure the success of your marketing plan.

Limited Resources due to limited importance to digital channels

Business generally allocates insufficient resources to planning and execution of their e-marketing strategy. Moreover, they lack specific specialist e-marketing skills to respond to competitive threats effectively.

We can develop necessary performance and digital maturity benchmark to keep track of your position in a competitive landscape and share regular marketing data reports.

You waste Money and Time through duplication

Businesses not only allocate insufficient resources to digital marketing but also waste their existing resources. For example, companies utilize different agencies to perform different online activities for cost effectiveness leading to underachieved results due to duplicity of efforts. That’s why we need a comprehensive integrated marketing strategy to plan, manage and optimize digital channels and platforms. It all will help you to achieve your business objectives and boost your marketing ROI.

You have limited agility to catch up or stay ahead

Successful online brands like Amazon, Google etc are dynamic and continuously improve themselves to gain new audience as well as to keep the online audiences. It needs a growth system approach to improve results.

You’re not optimizing

Businesses have analytics service on their websites but they seldom use, review and act on it. A well-articulated digital strategy can bring your basics to the right place and lay the foundation for continuous improvement of the key aspects like brand building, site user experience, and lead nurturing.

Transform your marketing strategy and accelerate your results today with Whizzystack

I believe there are powerful reasons for developing a digital strategy and transforming your e-marketing.

our skills set suit small and medium businesses to enhance your digital presence and grow your business. Our tried-and-tested marketing structure has been proven to boost growth for businesses investing in digital marketing to reach their goals.